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Download Marketing: Real People, Real Choices by Michael R. Solomon in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Marketing: Real People, Real Choices
This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies and “every day. and “Learners will come to understand that marketing is about and “creating value and “-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers’ needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.
Detailed Information
| Author: | Michael R. Solomon |
|---|---|
| Publication Year: | 1996 |
| ISBN: | 9780132299206 |
| Pages: | 653 |
| Language: | English |
| File Size: | 242 |
| Format: | |
| Price: | FREE |
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