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Download Marketing Planning: Strategy, Environment and Context by Jim Blythe, Phil Megicks in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Marketing Planning: Strategy, Environment and Context
Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed marketing plan
Detailed Information
| Author: | Jim Blythe, Phil Megicks |
|---|---|
| Publication Year: | 2010 |
| ISBN: | 9780273724711 |
| Pages: | 289 |
| Language: | English |
| File Size: | 3 |
| Format: | |
| Price: | FREE |
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