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About Marketing Planning & Implementation
This document outlines the objectives, learning outcomes, and content of a marketing planning and implementation course. The course aims to provide students with an understanding of fundamental marketing theories and concepts. It also seeks to help students develop analytical and problem-solving skills for real-world marketing scenarios. Key topics covered in the course include the marketing mix, target markets, consumer behavior, and integrated marketing communications. The document also lists several recommended textbooks for the course.
Detailed Information
| Author: | ['Ahmad'] |
|---|---|
| Publication Year: | 2016 |
| Pages: | 22 |
| Language: | English |
| Format: | |
| Price: | FREE |
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