Download Marketing Planning and Strategy PDF Free - Full Version
Download Marketing Planning and Strategy by Subhash C. Jain in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Marketing Planning and Strategy
Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.
Detailed Information
| Author: | Subhash C. Jain |
|---|---|
| Publication Year: | 1999 |
| ISBN: | 324014805 |
| Pages: | 931 |
| Language: | English |
| File Size: | 16.823 |
| Format: | |
| Price: | FREE |
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