Download Marketing Plan For Snack Books: Masters Degree in Management Faculdade de Economia Da Universidade Nova de Lisboa PDF Free - Full Version
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About Marketing Plan For Snack Books: Masters Degree in Management Faculdade de Economia Da Universidade Nova de Lisboa
This document provides a marketing plan for Snack Books, a proposed new product by the Portuguese publishing company LeYa Group. It begins with an executive summary describing Snack Books as short, easy-to-read printed books on general themes to be sold through vending machines. The plan then analyzes the external market environment, LeYa's position, and opportunities for growth. Research identified an opportunity to engage more light readers through an accessible new format. The marketing strategy proposes distributing Snack Books through vending machines at a low price point to appeal to impulse buyers.
Detailed Information
| Author: | ['zephyryu'] |
|---|---|
| Publication Year: | 2014 |
| Pages: | 30 |
| Language: | English |
| Format: | |
| Price: | FREE |
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