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Download Marketing Metrics (Prof. Jithesh) by ['Vedantam Gupta'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Marketing Metrics (Prof. Jithesh)
This document outlines the course details for a Marketing Metrics course offered during the 2018-2019 academic year. The course will cover tools and approaches for measuring marketing effectiveness and return on marketing investments. It will equip students to quantify value across various pricing and promotional scenarios. The course objectives are for students to understand various marketing metrics, assess marketing effort effectiveness, and design organization-specific metrics. The course will include lectures, problem-solving, assignments, and a group project. Students will be randomly assigned to teams for assignments. Evaluation will be based on assignments, projects, participation, and an exam. Required textbooks are listed and session topics are outlined covering fundamentals, financial metrics, customer metrics, and marketing activities.
Detailed Information
| Author: | ['Vedantam Gupta'] |
|---|---|
| Publication Year: | 2018 |
| Pages: | 7 |
| Language: | English |
| Format: | |
| Price: | FREE |
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