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About Marketing Metrics - Examination of Share of Voice (SOV)
Firstly, a general definition of metrics will be given, and the use of metrics within marketing discussed. The nature of brand competition and differentiation will be explored. Secondly, share of voice will be defined and some methods for measuring share of voice will be examined. Thirdly, the potential benefits and detriments of share of voice will be discussed, and alternative metrics will be given.
Detailed Information
| Author: | ['Jess'] |
|---|---|
| Publication Year: | 2015 |
| Pages: | 7 |
| Language: | English |
| Format: | |
| Price: | FREE |
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