Download Marketing Management Lecture Notes PDF PDF Free - Full Version
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About Marketing Management Lecture Notes PDF
1. The document outlines key concepts in marketing management from a lecture, including the definition of marketing as satisfying customer needs to create and capture value. 2. It discusses the five steps in the marketing process - understanding the market, designing a customer-driven strategy, differentiating offerings, and positioning in the market. 3. Several concepts are explained in more depth, including needs and wants, market offerings, value and satisfaction, exchanges, and market segmentation to design differentiated products for targeted customer segments.
Detailed Information
| Author: | ['kariem'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 51 |
| Language: | English |
| Format: | |
| Price: | FREE |
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