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Marketing Management: European Edition PDF

929 Pages·2009·39.645 MB·English
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About Marketing Management: European Edition

The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all the case studies and exercises newly re-written for European students.

Detailed Information

Author:Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
Publication Year:2009
ISBN:273718819
Pages:929
Language:English
File Size:39.645
Format:PDF
Price:FREE
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