Download Marketing Management (13th Edition) PDF Free - Full Version
Download Marketing Management (13th Edition) by Philip Kotler, Kevin Keller in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Marketing Management (13th Edition)
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.
Detailed Information
| Author: | Philip Kotler, Kevin Keller |
|---|---|
| Publication Year: | 2008 |
| ISBN: | 136009980 |
| Pages: | 719 |
| Language: | English |
| File Size: | 39.815 |
| Format: | |
| Price: | FREE |
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