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About Marketing Libraries in a Web 2.0 World
Marketing the 21st century library and information organization to its customers using Web 2.0 tools is a hot topic. These proceedings of a conference held in Stockholm, August 2010, focus on the marketing applications and (non-technical) aspects of Web 2.0 in library and information setups. The papers included (in English and French) explore and discuss: General concepts of Web 2.0 and marketing of library and information organizations; how libraries are adopting Web 2.0 marketing strategies; marketing libraries to clients using Web 2.0 tools; international trends and Interesting cases of marketing through Web 2.0 tools.
Detailed Information
| Author: | Dinesh Gupta and Réjean Savard (Editors) |
|---|---|
| Publication Year: | 2011 |
| ISBN: | 9783110263534 |
| Pages: | 176 |
| Language: | English |
| File Size: | 2.169 |
| Format: | |
| Price: | FREE |
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