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About Marketing Key Figures Post
This document provides an overview of strategic marketing concepts through definitions, models, and frameworks. It discusses key topics such as the marketing mix, market segmentation, Porter's five forces model, the BCG matrix, and the SWOT analysis. The purpose of strategic marketing is to formulate a strategy by analyzing competition and consumers to determine strategic options and a competitive strategy. A marketing strategy statement includes objectives, growth options, and core and support strategies.
Detailed Information
| Author: | ['phuongmon'] |
|---|---|
| Publication Year: | 2011 |
| Pages: | 34 |
| Language: | English |
| Format: | |
| Price: | FREE |
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