Download Marketing Information Products and Services: A Primer for Librarians and Information Professionals PDF Free - Full Version
Download Marketing Information Products and Services: A Primer for Librarians and Information Professionals by Abhinandan K. Jain, Ashok Jambhekar, T.P. Rama Rao, S. Sreenivas Rao in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Marketing Information Products and Services: A Primer for Librarians and Information Professionals
Library and information sciences are experiencing a period of radical change. Today, just as businesses must compete for survival, growth, and market space, librarians and information professionals must assume a more proactive role to cope with increasing competition. This new demand presents a number of unanswered questions. What is the nature of this competition? How can libraries attract alternate sources of funding when public sponsorship and government spending are at a low ebb? What are some strategies for expanding the customer base and fulfilling customer requirements and expectations? And, finally, what is preventing librarians and information professionals from developing successful marketing strategies? Marketing Information Products and Services responds to these questions. This comprehensive manual describes the fundamentals of marketing in the context of library and information sciences, presents various options for raising money, offers tips and techniques for better service management, and provides a step-by-step approach to developing marketing strategies.
Detailed Information
| Author: | Abhinandan K. Jain, Ashok Jambhekar, T.P. Rama Rao, S. Sreenivas Rao |
|---|---|
| Publication Year: | 2000 |
| ISBN: | 9780889368170 |
| Pages: | 483 |
| Language: | English |
| File Size: | 26.561 |
| Format: | |
| Price: | FREE |
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