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Download Marketing in a Nutshell: Key concepts for non-specialists by Mike Meldrum, Malcolm McDonald, in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Marketing in a Nutshell: Key concepts for non-specialists
Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a nutshell makes the authors' marketing know-how and expert insights accessible to all. *Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's notice*Concise, easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques*Credible and expert marketing insights from leading marketing consultants especially for non-specialists
Detailed Information
| Author: | Mike Meldrum, Malcolm McDonald, |
|---|---|
| Publication Year: | 2007 |
| ISBN: | 750681330 |
| Pages: | 305 |
| Language: | English |
| File Size: | 4.256 |
| Format: | |
| Price: | FREE |
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