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Download Marketing Finance: Turning Marketing Strategies into Shareholder Value by Keith Ward in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Marketing Finance: Turning Marketing Strategies into Shareholder Value
Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business.Marketing Finance is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface. * Concise account of how and why you should integrate a financial function within the marketing process.* Examples and case studies to demonstrate the marketing finance interface functioning in practice.* Reflects important new thinking that stresses the need for marketing to contribute to shareholder value.
Detailed Information
| Author: | Keith Ward |
|---|---|
| Publication Year: | 2003 |
| ISBN: | 9781429484343 |
| Pages: | 363 |
| Language: | English |
| File Size: | 2.952 |
| Format: | |
| Price: | FREE |
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