Download Marketing Exam 2 Study Guide PDF Free - Full Version
Download Marketing Exam 2 Study Guide by ['Omar Caldera'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Marketing Exam 2 Study Guide
The exam will consist of multiple choice and matching questions covering key concepts from chapters 10-14 of the textbook on product concepts, developing and managing products, services marketing, supply chain management, and retailing. Students should study the instructor's lecture notes in addition to the textbook as some short answer questions will be based solely on lecture content regarding branding strategies, sensation transference packaging theory, dual distribution challenges, and marketing channel efficiency. The exam format and number of questions per section are subject to change at the instructor's discretion.
Detailed Information
| Author: | ['Omar Caldera'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 3 |
| Language: | English |
| Format: | |
| Price: | FREE |
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