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About Marketing & Entrepreneurship
This document provides an overview of an entrepreneurship and marketing course. The course aims to help students understand the role of marketing in small and medium enterprises. Specifically, it will help students comprehend the factors that influence marketing activities in SMEs and recognize their marketing advantages. Students will examine how SME owners and managers implement marketing. The course involves literature research, discussions, and visits to entrepreneurs. Students will present practical examples and exercises involving their audience. The expected outcomes are a 10-15 page group report and a 5 minute presentation per student.
Detailed Information
| Author: | ['Sven'] |
|---|---|
| Publication Year: | 2009 |
| Pages: | 1 |
| Language: | English |
| Format: | |
| Price: | FREE |
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