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About Marketing Digital
Este documento presenta una tesis sobre el marketing digital como estrategia de negocio para las micro, pequeñas y medianas empresas (mipymes) en México. La tesis analiza el contexto de la sociedad del conocimiento y la economía digital, y cómo esto ha transformado el marketing y el comportamiento del consumidor. También examina los desafíos que enfrentan las mipymes mexicanas para la adopción del marketing digital. Finalmente, propone un método para estudiar casos de mipymes y sus estrategias de marketing digital a través de entrevistas. El objetivo es anal
Detailed Information
| Author: | ['Go With George'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 135 |
| Language: | English |
| Format: | |
| Price: | FREE |
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