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About Marketing Communication: New Approaches, Technologies, and Styles
Marketing Communication: New Approaches, Technologies and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate and MBA courses, the focus on emerging developments in the field will also appeal to a broad range researchers and marketing professionals.
Detailed Information
| Author: | Allan J. Kimmel |
|---|---|
| Publication Year: | 2006 |
| ISBN: | 199276943 |
| Pages: | 159 |
| Language: | English |
| File Size: | 1.576 |
| Format: | |
| Price: | FREE |
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