Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress

671 Pages·2016·35.61 MB·English

by  Mark D. Groza

Developments in Marketing Science:
Proceedings of the Academy of Marketing Science
Mark D. Groza
Charles B. Ragland Editors
Marketing
Challenges in a
Turbulent Business
Environment
Proceedings of the 2014 Academy
of Marketing Science (AMS) World
Marketing Congress
Marketing Challenges in a Turbulent
Business Environment
Developments in Marketing Science:
Proceedings of the Academy of Marketing
Science
More information about this series at h ttp://www.springer.com/series/13409
Mark D. Groza (cid:129) Charles B. Ragland
Editors
Marketing Challenges
in a Turbulent Business
Environment
Proceedings of the 2014 Academy of Marketing
Science (AMS) World Marketing Congress
Editors
Mark D. Groza Charles B. Ragland
Department of Marketing Department of Marketing
Northern Illinois University Indiana University Kelley School
DeKalb , IL , USA of Business
Bloomington , IN , USA
ISSN 2363-6165 ISSN 2363-6173 (electronic)
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISBN 978-3-319-19427-1 ISBN 978-3-319-19428-8 (eBook)
DOI 10.1007/978-3-319-19428-8
Library of Congress Control Number: 2015956769
Springer Cham Heidelberg New York Dordrecht London
© The Academy of Marketing Science 2016
T his work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of
the material is concerned, specifi cally the rights of translation, reprinting, reuse of illustrations, recitation,
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now known or hereafter developed.
T he use of general descriptive names, registered names, trademarks, service marks, etc. in this publication
does not imply, even in the absence of a specifi c statement, that such names are exempt from the relevant
protective laws and regulations and therefore free for general use.
T he publisher, the authors and the editors are safe to assume that the advice and information in this book
are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the
editors give a warranty, express or implied, with respect to the material contained herein or for any errors
or omissions that may have been made.
Printed on acid-free paper
S pringer International Publishing AG Switzerland is part of Springer Science+Business Media
(www.springer.com)
AMS Executive Committee (2014–2016):
President: Linda Ferrell, University of New Mexico
Executive Vice President/Director: Harold W. Berkman, University of Miami
(Founding Fellow)
President-Elect: Adilson Borges, NEOMA Business School
Immediate Past-President: Victoria Crittenden, Babson College
Vice President for Publications: O.C. Ferrell, University of New Mexico
Vice President for Programs: Julie Guidry Moulard, Louisiana Tech University
V ice President for Membership-North America: Angeline Close, The University of Texas
at Austin
Vice President for Membership-International: Nicholas Paparoidamis, IESEG
School of Management
Vice President for Development: Michael Ewing, Deakin University
Secretary/Treasurer: Lauren Skinner Beitelspacher, Portland State University
AMS Board of Governors
Chairs:
Barry J. Babin, Louisiana Tech University (2010–2016)
Joseph F. Hair, Jr., Kennesaw State University (2012–2018)
Governors:
Gérard Cliquet, Université de Rennes (2010–2016)
John Ford, Old Dominion University (2012–2018)
Michel Laroche, Concordia University (2012–2018)
James R. Lumpkin, University of Texas at Tyler (2010–2016)
Leyland Pitt, Simon Fraser University (2010–2016)
Rosann Spiro, Indiana University (2012–2018)
Adel El-Ansary, University of North Florida (2014–2020)
Linda Price, University of Arizona (2014–2020)
Bodo Schleglmilch, Vienna University (2014–2020)
Eli Jones, University of Arkansas (2014–2020)
2014 AMS World Marketing Congress Conference Chairs
Nicholas G. Paparoidamis, I ESEG School of Management, France
Ruben Chumpitaz, I ESEG School of Management, France
Jay P. Mulki, Northeastern University, USA
v
vi Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress
2014 AMS World Marketing Congress Track Chairs
Business-to-Business Marketing
Richard Hanna, N ortheast University
Research Methodology
Marko Sarstedt, O tto-von-Guericke-University Magdeburg
Holger Müller, O tto-von-Guericke-University Magdeburg
Marketing in BRICS
Kivenzor Gregory, R ivier University
Deon Nel, F linders University
Retailing
Gerard Cliquet, U niversity of Rennes 1
Otto Regalado, E SAN University
Marketing Strategy
William Locander, L oyola University New Orleans,
Prashant Mishra, I ndian Institute of Management
Consumer Behavior
Altaf Merchant, U niversity of Washington
Fleura Bardhi, C ass Business School
Ethics and Social Responsibility
Angela Paladino, U niversity of Melbourne
Valérie Swaen, C atholic University of Louvain
Advertising/Communication
Christina Chung, Ramapo College of New Jersey
Simos Chari, University of Leeds
Fashion Marketing
Joy Kozar, Kansas State University
Sales Management
Darmon Rene, E SSEC Business School
Kevin James, U niversity of Houston
Latin America Studies
Walter Nique, U niversidade Federal do Rio Grande do Sul
Armando Borda, E SAN University
Services Marketing
Mark Rosenbaum, N orthern Illinois University
Juan C. Sosa Varela, T urabo University
Marketing Performance
Hammerschmidt, Maik, U niversity of Göttingen
Hauke Wetzel, U niversity of Göttingen
Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress vii
Children/Family Marketing
Chankon Kim, Saint Mary's University
Consuelo García de la Torre, T ecnológico de Monterrey
Internet/Mobile/Social Media Marketing
Stefanie Paluch, T U Dortmund University
Integrated Marketing Communications
Aysen Bakir, I llinois State University
Marketing Technology Interface
Niki Hynes, C urtin University
Pricing Strategies
Stavroula Spyropoulou, University of Leeds
Constantinos N. Leonidou, U niversity of Leeds
Innovation
Carlos M. Rodriguez, D elaware State University
Product and Brand Management
Sergio Olavarrieta, U niversity of Chile
International Marketing
Fernando Jaramillo, U niversity of Texas at Arlington
José I. Rojas-Méndez, C arleton University
Travel and Tourism Marketing
E. Bigne, University of Valencia
Social and Not-for-profi t Marketing
Cynthia Webster, M acquarie University
Marketing Education
Jill Attaway, I llinois State University
Management
Guclu Atinc, D rake University
Exchange Relationship Ending
Jaana Tähtinen, O ulu University
Virpi Havila, U ppsala University
Doctoral Colloquium Chair
John B. Ford, Old Dominion University
Proceedings Editor
Charles B. Ragland, University of Toledo
Mark Groza, N orthern Illinois University
Conference Local-Arrangements Chairs
Nancy Matos, E SAN University
Yabed Contreras, E SAN University
viii Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress
2014 AMS World Marketing Congress Reviewers
J. Baray
L. Carrete
E. Centeno
R. Centeno
J. Dawson
M. Diallo
R. Felix
I. Gil Saura
C. González
E. González
E. Huré
M. Jara
M. Martinez
A. Michaud-Trevinal
D. Morschett
R. Perrigot
K. Picot-Coupey
M. Puelles
O. Streed
A. Trujillo
M. Vázquez
J. Vera
D. Vyt
P. Zidda
Contents
Engineered Customer Referrals: Prevalence and Antecedents .................. 1
Ina Garnefeld and Sabrina V. Helm
Norwegian Best Practice of Sustainable Business Models .......................... 7
Juan Carlos Sosa-Varela , Göran Svensson , Carmen Padin ,
Nils Hogevold , Beverly Wagner , Carlos Ferro , Daniel Petzer ,
and H.B. Klopper
Cultural Transition and Socio-Cultural Taxonomy
of Consumers in BRICS Countries ............................................................... 9
Gregory J. Kivenzor
Five-Stage Acculturation Process of Hispanic Consumers:
Theory and Findings ....................................................................................... 15
Arturo Z. Vasquez-Parraga and Humberto Valencia
Fear Versus Efficacy: Evaluating Dual-Process Models
with Workplace Safety Messages ................................................................... 17
Michael D. Basil and Debra Zabreznik Basil
Social Media in Higher Education: An Investigation
into UG Marketing Education in the UK ..................................................... 19
Nikoletta-Theofania Siamagka and George Christodoulides
The Influence of Product Color on Perceived Weight
and Consumer Preference .............................................................................. 25
Henrik Hagtvedt
Understanding Green Consumption: Is Perceived Consumer
Effectiveness a Predictor of Green Behaviour? ............................................ 27
Caroline Boivin , Durif Fabien , Rajaobelina Lova , and Rodier Francine
Drivers of Long-Term Savings from a Consumers’ Behavioral
Perspective: A Large-Scale Empirical Investigation ................................... 33
Matthias Rüfenacht , Tobias Schlager , and Peter Maas
ix