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About Marketing Analytics A Comprehensive Guide Version 1.0 - Inge - 2022 - FlatWorld - 9781453398937
This document appears to be the table of contents for a book titled "Marketing Analytics: A Comprehensive Guide" by Christina J. Inge. The book contains 12 chapters that cover a wide range of topics related to marketing analytics, including internal and external data sources, search engine data, social media measurement, and more advanced analytical techniques like predictive analytics and data visualization. Each chapter also includes case studies, examples, exercises, and discussion questions to help the reader better understand and apply the concepts presented.
Detailed Information
| Author: | ['Dayanne Ortega'] |
|---|---|
| Publication Year: | 2023 |
| Pages: | 392 |
| Language: | English |
| Format: | |
| Price: | FREE |
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