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Marketing: An Introduction, Global Edition PDF

702 Pages·2022·41.26 MB·English
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by Gary Armstrong, Philip Kotler| 2022| 702 pages| 41.26| English

About Marketing: An Introduction, Global Edition

For coursesin marketing.    shows students how creating and capturing customer value driveseffective marketing strategies.   The 15th Edition reflectsthe major trends and shifting forces that impact marketing in this digital ageof customer value, engagement and relationships. This in turn leaves studentswith a richer understanding of basic marketing concepts, strategies andpractices. Through updated chapter-opening vignettes, Marketing at Workhighlights, company cases and end-of-chapter exercises, students get amplepractice applying marketing concepts to real-world company scenarios.

Detailed Information

Author:Gary Armstrong, Philip Kotler
Publication Year:2022
ISBN:9781292433103
Pages:702
Language:English
File Size:41.26
Format:PDF
Price:FREE
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