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About Marketing
Das vorliegende Marketing-Lehrbuch ist sowohl inhaltlich als auch methodisch-didaktisch genau auf das Bachelor-Studium zugeschnitten. Ausgehend von den verhaltenswissenschaftlichen Grundlagen des Marketing sowie dem grundlegenden Aufbau einer Marketing-Konzeption werden Marketing-Ziele, Marktforschung, Marketing-Strategien, Marketing-Mix sowie Marketing-Kontrolle behandelt. Neben der Vermittlung des Lehrstoffs bietet das Lehrbuch Kontrollfragen zur gezielten Pr?fungsvorbereitung sowie eine komplexe Fallstudie, an denen die Studierenden alleine oder in Gruppenarbeit ihr erlangtes Wissen auf einen komplexen Praxisfall anwenden k?nnen, was den Transfer sowie die Vernetzung des Erlernten f?rdert. Zielgruppen sind Studierende von Bachelor-Studieng?ngen des Fachs Marketing an Berufsakademien, an Fachhochschulen und Universit?ten.
Detailed Information
| Author: | Willy Schneider |
|---|---|
| Publication Year: | 2007 |
| ISBN: | 9783790819410 |
| Pages: | 215 |
| Language: | German |
| File Size: | 1.147 |
| Format: | |
| Price: | FREE |
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