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About Marketing 4.0: How Technologies Transform Marketing Organization
This document discusses how digital technologies are transforming marketing organizations and reshaping markets. It proposes a conceptual model called D3I2C that integrates contemporary marketing practices with digital transformation. The author analyzes 1) social media usage by Millennials in Bulgaria, 2) ICT adoption by Bulgarian SMEs, and 3) opportunities for Marketing 4.0 through agile marketing organizations. The research combines literature review with qualitative interviews and two quantitative studies. The conclusion discusses how marketing can benefit from digital disruption through Marketing 4.0.
Detailed Information
| Author: | ['adi'] |
|---|---|
| Publication Year: | 2022 |
| Pages: | 11 |
| Language: | English |
| Format: | |
| Price: | FREE |
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