Download Marketin Management 2 BJP Case Study PDF Free - Full Version
Download Marketin Management 2 BJP Case Study by ['PARUL SHUKLA'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Marketin Management 2 BJP Case Study
The document discusses how BJP used WhatsApp to create a successful word-of-mouth (WOM) campaign for the 2014 Maharashtra Legislative Assembly election. It presents a case study analysis of how BJP's social media convener Jiten Gajaria led a marketing transformation by leveraging WhatsApp to directly and indirectly reach voters. The case study aims to provide lessons for BJP's campaign strategy for the upcoming 2019 Maharashtra Legislative Assembly election.
Detailed Information
| Author: | ['PARUL SHUKLA'] |
|---|---|
| Publication Year: | 2022 |
| Pages: | 9 |
| Language: | English |
| Format: | |
| Price: | FREE |
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