Table Of ContentMarketers
RUIN
Everything
Plus Five More Things I Learned
From Gary Vaynerchuk
CHRIS GREEN
facebook.com/chris
Marketers Ruin Everything
Plus Five More Things I Learned From Gary Vaynerchuk First Printing,
October 2013
ISBN-13: 978-1492861133
ISBN-10: 1492861138
This book is part of the HUSTLE MARKETING PLAN to get Gary
Vaynerchuk to Providence, Rhode Island!
This book is being sold AT COST, ZERO PROFIT on Amazon and only
$0.99 on Kindle (minimum price allowed) This book is neither associated
with nor endorsed by Gary Vaynerchuk. Simply some hustle by a fan.
Printed in the United States of America The publisher does not have any control
over and does not assume any responsibility for third-party websites or their
contents.
Want this book FOR FREE? EASY! Here’s how!
1. Write a review for the book on Amazon
2. Take a picture of you with the book and post it on facebook.com/gary4000
(get creative!) 3. Email the picture, Facebook link, and your receipt to
[email protected]
4. Get 100% refund of your Amazon purchase!
(You can also do just steps 1 and 2 simply because you are awesome and you
love the hustle)
DEDICATION
Gary Vaynerchuk is obsessed with HUSTLE and this book is dedicated to
all of the HUSTLERS out there.
We are getting an incredible at-bat with the opportunities presented by the
Internet. Step up, take that swing, HUSTLE, and make it happen. Don’t live
your life with regrets. Our children and grandchildren will be jealous that
we lived through these golden years when anyone with HUSTLE could truly
WIN.
As Gary would say, we are living through the greatest culture shift in the
history of the world. If you have HUSTLE, you will win.
facebook.com/HUSTLE
Official Gary Vaynerchuk Links: Web: GaryVaynerchuk.com
Twitter: @garyvee
Facebook: facebook.com/gary
Official Jab, Jab, Jab, Right Hook Links: Web: GaryVaynerchuk.com/jjjrh
Twitter: @jjjrhbook
Book: amazon.com/dp/006227306X
Jab, Jab, Jab, RIGHT HOOK Promo Video: YouTube: bit.ly/jabpromo
CONNECT WITH GARY4000: Web: Gary4000.com
Indiegogo Campaign: igg.me/at/gary4000
Twitter: twitter.com/gary4000
Facebook Page: facebook.com/gary4000
Facebook Group: facebook.com/groups/gary4000
Facebook Event: on.fb.me/15cu9Qd
Book: amazon.com/dp/1492861138/
LinkedIn Group: bit.ly/GVGroup
MessageMe: CD 681 TWX
Table of Contents
Introduction
1. Marketers Ruin Everything
2. The Jetsons vs. the Flintstones
3. Twitter is Like a Cocktail Party
4. You Have to Build Brand Equity
5. He Will Buy the New York Jets
6. The ROI of His Mother
Help Get Gary to Providence, RI
Introduction
First of all, THANK YOU for reading this book!
As a fan and follower of Gary Vaynerchuk, it would be a huge mistake to start
off this book without first saying “Thanks!”
My first experience with Gary Vaynerchuk was on March 10, 2012 when I
ordered Gary’s book The Thank You Economy on Kindle. I forget exactly why
Amazon recommended it to me, but I’m guessing that it was because I had just
bought UnMarketing: Stop Marketing. Start Engaging for Kindle the day before.
Less than 24 hours later, I was back on Amazon to find out more about Gary and
on March 11, 2012 I ordered Gary’s previous book, Crush It! Why NOW is the
Time to Cash in on Your Passion, on Kindle.
Great stuff; great books. I highly recommend picking them up if you don’t have
them already, but I’m guessing that you already know at least a little about Gary
if you’re reading this book.
For a long time, the only video that I had seen of Gary was on the Amazon page
for The Thank You Economy. For anyone who knows Gary, this may be his
TAMEST video on the entire Internet. I severely underappreciated Gary’s
passion and energy that comes through when he takes the stage to speak at
events.
In September 2012, I attended an eBay On Location event in Philadelphia, PA.
Prior to the event, it was announced that Gary Vaynerchuk was going to be the
keynote speaker. I thought, “Cool, I’ve heard of him and I’ve even read his
books!”
Little did I know that I was about to have my face melted.
I still remember the beginning of Gary’s eBay keynote where he usually asks the
audience how many people have any idea who he is (typically the majority of the
attendees have no idea). I proudly raised my hand as if I was some kind of well-
read businessman.
The next hour changed my life. Gary’s passion, energy, hustle, and enthusiasm
are contagious. Anyone who has seen him in person or watched him on
YouTube knows what I am talking about. You can’t help but get fired up and
psyched to go out and take the world by storm after listening to Gary’s story.
This keynote presentation is what inspired the title and cover of this book.
During the presentation, Gary said, “There’s one thing I know more than the sun
comes up tomorrow. And as a proud marketer myself, I’ll say it right now:
MARKETERS RUIN EVERYTHING. It’s what we do. We find something
that’s nice and shiny and we SQUEEZE THE ORANGE until there’s nothing
left in it.”
That YouTube video can be seen here: http://bit.ly/MREbook
After the keynote, I had to meet the man in person. Gary practices what he
preaches and took the time to shake hands and take pictures with each and every
person who wanted to.
Here is my picture from the eBay event:
Over the next 12 months, I started to follow Gary on Facebook and Twitter. I
emailed him and found out that he still personally replies to his emails. I even
bought something off of him on eBay.
Now Gary has a new book coming out on November 26, 2013. It’s called Jab,
Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World. An
alternate title could have been Give, Give, Give, Ask to represent how people
should look to help other people first (JAB) to create context and build social
equity with people and then be in a position to “ask” (RIGHT HOOK).
I caught a few of Gary’s promotional efforts using SpreeCast to pre-sell the book
on Amazon and was even able to join him on camera where he gave solid advice
to some questions I had. I had already placed a pre-order for fifty copies of Jab,
Jab, Jab, Right Hook, but Gary was still jabbing (giving) and not letting the
relationship stop after the ‘ask’.
It was during one of his SpreeCasts that the idea for this book came to me.
You see, Gary wants to pre-sell as many copies of his new book as possible
before it comes out. To do this, Gary is using his social equity and network to
barter his talents, knowledge, and time and turn them into sales of his book. He
set up an entire website dedicated to different levels of bartering.
GaryVaynerchuk.com/jjjrh
If you buy 30 books, you get a personalized 2-3 minute video. If you buy 60
books, you get a 10-minute phone call.
Buying 500 books gets you a one-hour jam session on the phone, Skype, or in
person at his office.
But the granddaddy of all of the barter offers is this:
4,000 books for an exclusive, personalized keynote event! Travel and lodging
included!
You probably know that Gary is the world’s biggest New York Jets fan and
hates New England. Well, if we pull this off, Gary won’t have a choice and he’ll
have to come to New England to fulfill the keynote!
I don’t even want to think about how long it would take to sign 4,000 books, but
