Download Market-Led Strategic Change PDF Free - Full Version
Download Market-Led Strategic Change by Nigel F. Piercy in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Market-Led Strategic Change
The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. ''Reality Checks'' throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: В·
Detailed Information
| Author: | Nigel F. Piercy |
|---|---|
| Publication Year: | 2001 |
| Pages: | 780 |
| Language: | English |
| File Size: | 5.187 |
| Format: | |
| Price: | FREE |
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