Table Of ContentNEW EDITION
MARKET
OOS S,YFHIVIL HSIIONZ SSANISNG J1VIGAaWYSLNI YaddN
Bill Mascull
with David Heitler
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NEW EDITION
SSANISNG JLVIGAWYALNI Y4ddn
“MARKET
LEADER
Bill Mascull
with David Heitler
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Introduction
4 Course aims
"The courae is intent Fr se ither by stisien's preparing
Gere al ies psi ub sk desl
2 The main course components
Course Book
Tris proves he main prt of theeahing mare ts
tide nto sap cased wis, pus isin us. The
topics have aon hose al ening ese ch among teachers
falas ears of wis! passbleerest othe xa arty
fo students. the couse Seok provides Input in eag,
Speak nga Isening gular or rir aks to
ety sn contsiesvocanulaty development actives ad
rapid evew of essential ranar Thre 2 Yegular focus 01
hey business inetens, end eae unitencs wth aratating
cave sty alloy student t prac nguage ney have
othe dig the unt. Fr nore deals 39 -ne Course
ook nis se Ore ofa toca unt Geo
Practice File
“Ts yves esta atc inthe areas of ganar and
‘val onthe wth complete sau susie
‘atg i sech unt studi work tse rode ce useful
‘Audio materials
ie tng acts Fo the Course Hook nkeriens
vith busines pact tones ad input fv ane cies Suen
cl plays are cas tudes) athe Pract le
[Gronuclationexerises ae avaleie an cassettes and aude
(OS depenng an se15preerence
‘Teacher's Resource Book
‘hisbook rvs coches whan eri othe hole
cause together oi daa ted teactng notes background
‘ngs on business eonlenl, he Tea bank aBatonal eta
‘stcng tn ard Ine Resoviea bank placerat
workeels practising communication sis)
Test File
Fiveconase este aeaalaletoeacheeancenuet
flames ta rantorsucens progress trough the course,
There san ents, hae progress tests ander extsest,
vl vis the work done trautheut the out
3 Overview ofa Course Book unit.
Pyle unit corsets athe folinesactios
Starting up
sudents have the eaortniy to ink. atou: the uitopie
andte charge dcas and opens wth 20c xr ané with
‘re teacher. mere sa vreyofstiruating setts such 35
rsvetngcu cuestens rection efi ecsns
roving optlors and comets chs, Those ou,
[Sucenis re encouraged ow upor th ean busines
experience
Vocabulary
Essential business vocabulary is presented ad practised
‘rough a wie varity of reatva 2d nearing excises
‘Studerss lam nem words, prases and colocation, andre
ven tasks nen Floto sethate Se vocabulary hey ahead
‘non or have ust ear,
“heres urter vocabulary practic inthe Pact Fle
Intodsction
Discussion
Thereare wuriserafclecussanaethitiee ne boc. Ther
rsinpurpee Ite bul un students’ evidence m expressing
the vis in Engst and te imprc the Auencs.
Reading
Stents ead ners an releart then ets forthe
Finon Tires ae ther business sources, Tey develep te
reading sks ae aqui essere bysiess vocabulary The
texts ote cone er larmoge worcana dacssion te
intheus
Listening
‘Te ent stein ets are bases interviews it
businesspeople and soerts nth Fle Stes cevelon
thei stening sil suchas pred, tering for spec
intrmason snd nateake
Language re
Ine Business Gummar and Urge bod (ee Exe he
‘sel
skills
‘his section he 9 eames to develo thr coral
sis inthe cy business ares of aesersations meetings
negotiations, elephoning ara soll glish. ac settion
{asa wef anguageboxwlch proves. dents wth
the pot and pases they need cay out the business,
tasks in he roleplay ates.
Case studies
ech uitends wit a casestucyHoked othe wis ashes
opi The case Studies ae based an veafsticbusness
fwoblensorsitualions and ae designed io moet and
cv engage stan, They use the lnguage end
nmnrncatin sks whic they have cated whe woking
tough huni yal students wl be wale in
tivaugh active goao nok
‘Al ofthe ease sudles nave be developed and ested
wh stucent class and ave esl be e3ay to pesent
od ube. No spell kromledge or ext rater ae regula
Fer teachngtps on makingthe best use of he cas tal
see Cos tues tot wor belo
Esch case study vd wth eliciting task hese
taste refit hero wor of buses cmespencente and
willalso help tse students preparing fr Susines nash
‘rams. Wodels of wing teat pes sven ine Write
4 Using the course
less eipeences tencerscansometiresfietsctng
since Engle doug They my be arses aot er
lack of ence dar othe masness wand of the t=
covered inte cura, art agar este out previ
‘ranma sup fr tener. Ie Butiness ection at
thebesinningoteach unin the Toehe'Remuree oak es
an overview ofte business ope covering ems znd
Ssungesing tof tls fr frtoreacng a fornia,
‘Authenticity of content
De ofthe pics ofthe cous is that tuders sno del
sikh ssmich auhentecontnt asthenia level
Datherieeading ane tering texts ae mot aig
sSucentsang ring he el wort of business nt ne
Siasstoo, eres ng ster’ eles busiest
fracice and cneeps, Du eitsinteratioral coverage the
Financ Times Has bee ih sour of tex bess
intrmation othe ose
The ce stucs pest reat busnes ston and
trodes athe cermin aii 50
up icsios, smsiaons andl passer 9
nhanoe the sutheatiey ef te course,
Flexibility of use
sslabein te couse es tending ihecouse ean).
5 Case studies that work
"ne faow ng teacng tins wl alo tan usng case sues.
4 valve athe suderts a every stage of he class.
Encourage everyone a panticioat.
Ova onthe ster’ cnoaladge of business 2nd the
ote
Be very caret how you presantthe case sty ate
begining, Mate sue your etactons ae clara that
thetak suncested (See ndvdualuntsin te
Teachers terource Sook or detiedsugzesions on
Ine cng theese st)
Lnsuethatall students nove understand case andthe
eyvosabul.
Encourage the stants to use the language ane
cormuriction skis rey hve acquires ithe rest tthe
‘rks Astor eviaw of he key langage elo,
Facasoncommunistien and fener during te case tc
detvies.-anauazeererscan be deal witha he ee
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Rison coset the te be acoretansier There
angie teow ophin but shuld ses tha ore
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seandini:
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rerneniy, che sore Fredo oe ei Ae
se studey 9 Hveemoue” Lie
Defemtta:rskars ve: lessor neces to Fave pas
Stodrts ata idem fy te key an esethe cme
ise ae the aa see rehin9 do
rcorage sider ely i sto Ta
sent. for bother aarp sales
teommerk
6 Extending the course
Teacher's Resource Baok
Video
Faure desis es raat aa
sr pes ere ee pv aidan
sutkeionre agg eee Caines hin we
rose ese: by. lp tpi
Spectal subject serles
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Longman Business English Dietionary
yo market-leader net
ttarket Leader websi
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nate igla heelbyakg ate for st
Types oftest
Teel Mate cosa tale ei
4 paceman t/5
+ ogress Tests
4 End of couve rast
Flexibte
au cavanrchetasts arcane ise themesttojare
{nv aca shen “au cane Yerosoft erst om
you ist tas ycur teaching situs en, your studeyser¥.
Levels
lesttaser us a a able For More ese ken te
aL eve of vars Lander Bet Elon
. | Contents ;
Unita Communication
Unie 2 International marketing.
magico
Unit 9 Building relationships
fagiene
Unit 4 Success
tus eae aah
Unt 5 lob satisfaction
ata ance
tus ese af
laseonnotes
Unit 6 Risk
tance
uses ref
Unit 7 e-commerce
2a le
Fanos rie
Revision
shia
Unit 8 Team building,
Unit 9 Raising france
eae
Unit 40 Custemar service
Unit 15 Takeovers and mergers
Unit 14 The future of business
Alegiance a8
us eae oref 1
Revision
Text Banik lliaiaadeaiaameess
Teachers notes o
Unit 1 Communication
ea bal re 6
ogres Pues markt 8
Unit 3 Building relatinnships
Feetreagamorsconctorcies vn
Booging 9 ntinshi tel si
Unit 4 Success
nan nanannannnnnnieaenann ne &
annua
veuevuuauesuwuwdsds
og
aoa
Units Job satisfaction
araging Msi sak rnin us
Salieri an aston so
Unit 6 iste
“roth rd lone Unesd raha enlretan 4
Unit 7@-commerce
Unit & Tear builaing
oan eva avce 4 Feentcourtiesandeuhtes
vameza hing sees 1
Unie g Ralsing Finance
ne tae. pa es 8a
fenetenatve mt ks oy
Unit so Customer service
Jing ter sage ware custo res 1
Unit 2 Crisis management
sanaging ses 2ecthaly in
aryng ea restiepan ma
Unie a2 Management styles
-aadestipcoattes ve
Fe arantene ctai.cmate we
Unit 23 Takeovers and mergers
ytearereet to
tame meyers vee
Unit aq The future of business
Sobingirsaeeblepovs'rs ay
eepine sp thtecranngy 185
Text bank answer key 8
Teachers notes “6
Unit + Communication
Prble ne ing 204
Unit 2 international marketing
aia 205
Unit 3 Building relationstips
nenaortng
Unie 4 Success.
egotati,
Unit 5 Job satisfaction
end recess
Unit 6 Risk
Unit 7 e-commerce
Unit g Raising finance
Aerating: wes
Unit 20 Customer service
Unita Crisis management
Unit a2 Management styles
Unit 45 Taleeovers and mergers
Unit ag The future of business:
Telephon ng: geting the ig fration
coments |
206
29
ay
ae
v
lees «| Communication
Ata glance
‘Classwork- Course Book
Further work
[Ataglance a glance
Foctessen (cng
ing uo
Wratrckss «god communicator?
vocabulary: Good communiearrs
Selon ¥eabuloy related to go and bad communicate
Lstening: Improving communicators
Selistentoan cert on communicators tag abcut
omurication betweer companies ae ter cutores and
cabal age
Reading: ern communication
Stead arartiescompiet acai end ans questions about
Language review:ldoms
Sed language avarenes ane practice act ves on sone
common ions
pemevers)
Prac Fle
Languege even page)
UML Gremmarand Usage
ito hous,
onproblensfclowieg atakewre by ater hea
eon ‘Shils eating with communication breakéown Resource bark
Selsento we prone comersatansnewernacustomeranda | aye 96
suopley and pracse stile moied ncesing ich BeSk32An= pace File
incommurizeton Sul Business Eg
toane 6
Tessong “ase study HOPS Pracie File
Fach ese study's about | A pihate heath care >gisaton has sais teal Wing oage 8)
For aast rote though the unit focussing mally on speaking Stl
etuse the underined sections
For sto situations, most parts ofthe unit lend themselves, with minimal adaptation, use with individual students, Where ths
‘snot he ease altemative procedures re given.
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