Market Leader. Elementary. Coursebook

163 Pages·8.076 MB·English

LEADER
Course Book
ELEMENTARY
BUSINESS ENGLISH
David Cotton David Falvey Simon Kent
FINANCIAL TIM ES
World business newspaper.
Pearson Education Limited Illustrations Acknowledgements
Edinburgh Gate, Harlow, Nick Baker for 44.
Essex CM20 2)E, England
Photo Acknowledgements
and Associated Companies throughout the world
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M p |
F S| » V 1
H i T i f i if Jwj v
Course Book
ELEMENTARY
BUSINESS ENGLISH
David Cotton David Falvey Simon Kent
FINANCIAL TIM ES
World business newspaper.
m m am hbssesis bessshb
Jobs and Reading: Profile of a CEO Job titles Introducing Aloha in Hawaii:
studies Nationalities yourself and Meet conference
Listening: Talking about
others attendees
yourself to be
J
a /an with jobs; Writing: e-mail
page 6 wh- questions
Unit 2 Work and leisure Reading: A daily routine - Days, months, dates Socialising 1: Independent Film
Work and activities The Times Leisure activities talking about Company:
work and Interview employees
leisure Present simple
leisure about working
Adverbs and
page 14 expressions of conditions
frequency Writing: list
Problems Reading: Survey of Adjectives describing Telephoning: Blue Horizon:
^ " m $0; where you live problems at work problems solving Complain about
problems holiday problems
Present simple:
j
negatives and Writing: telephone
page 22
questions message
have got
page 30
Unit 4 A place you Reading: A business Travel details: Making Pacific Hotel:
Travel know well hotel brochure letters, numbers, bookings and Book guests into a
times checking hotel
Listening: Travel
arrangements
information can /can't Writing: fax
page 34
there is /there are
Tipping Reading: Tipping in Eating out: Socialising 2: Which restaurant?:
' j^C ,v' ~ restaurants - Financial food and menu terms entertaining Choose a restaurant
Times for a business meal
some /any
j Listening: Ordering a Countable and Writing: e-mail
page 42 meal uncountable nouns
Unit 6 A job as a sales Reading: Job Buying and selling Presentation Link-up Ltd: Sell a
Sales rep advertisement for sales Past simple 1: presenting a mobile phone and
rep product service package
Past time references
Listening: An interview Writing: e-mail
page 50 with a corporate vice
president
Revision
unit B
page 58
Grammar reference: page 118 Writing file: page 130 Activity file: page 136
E U P M
Types of Reading: Stella McCartney Describing people Negotiating: A people problem:
colleagues -Financial Times dealing with Negotiate a solution
Past simple:
problems to a problem with an
Starting a Listening: An interview negatives and
employee
business with a property developer questions
about a difficult colleague Question forms Writing: memo
Marketing a new Reading: The car market in Types of markets Meetings: Cara Cosmetics:
cereal China - The Times participating Launch a new product
Comparatives and
in discussions
Listening: An interview superlatives Writing: catalogue
with an authority on doing much /a lot, a little /a description
business in Russia bit
Successful Reading: Sales at LVMH Describing Presentation You and your
companies Financial Times companies 2: starting a company: Prepare an
presentation introduction to a
Listening: An interview Present continuous
presentation
with a communications Present simple or
manager at BMW present continuous Writing: company
profile
Reading: internet Internet terms Making Isis Books pic:
companies - Financial Time expressions arrangements Plan a sales trip
Times
Plans for the Talking about future Writing: e-mail
future Listening: An interview plans (present
with a website designer continuous and
going to)
will
Reading: A franchise in Company cultures Identifying A change of culture:
japan - The Times problems and Discuss changes in a
should /shouldn’t
agreeing bank
Cultural mistakes Listening: Three people could / would
action
talking about cultural Writing: action
mistakes minutes
Skills you need Reading: A curriculum Skills and abilities Interview High Profile Inc.:
for a job vitae skills Choose a candidate
Present perfect
for a job
Listening: An interview for Past simple and
a job present perfect Writing: letter
Audio scripts: page 147 Vocabulary file: page 154 Irregular verbs: inside back cover
What is Market Leader and who is it for?
Market Leader is an elementary level business English course for businesspeople and
students of business English. It has been developed in association with the Financial
Times, one of the leading sources of business information in the world. It consists of 12
units based on topics of great interest to everyone involved in international business.
If you are in business, the course will greatly improve your ability to communicate in
English in a wide range of business situations. If you are a student of business, the
course will develop the communication skills you need to succeed in business and will
enlarge your knowledge of the business world. Everybody studying this course will
become more fluent and confident in using the language of business and should increase
their career prospects.
The authors
David Falvey (left) has over 20 years’ teaching and managerial experience in the UK, Japan
and Hong Kong. He has also worked as a teacher trainer at the British Council in Tokyo,
and is now Head of the English Language Centre and a Principal Lecturer at London
Metropolitan University.
Simon Kent (centre) has over 15 years’ teaching experience, including three years as an
in-company trainer in Berlin at the time of German reunification. He is currently a Senior
Lecturer in business and general English, as well as having special responsibility for
designing new courses at London Metropolitan University.
David Cotton (right) has over 35 years’ experience teaching and training in EFL, ESP and
English for Business and is the author of numerous business English titles, including
Agenda, World of Business, International Business Topics, and Keys to Management.
He is also one of the authors of the best-selling Business Class. He is currently a Senior
Lecturer at London Metropolitan University.
Introduction j
What is in the units?
Starting up You are offered a variety of interesting activities in which you discuss the topic
of the unit and exchange ideas about it.
You will learn important new words and phrases which you can use when you
carry out the tasks in the unit. A good dictionary, such as the Longman Basic
English Dictionary, will also help you to increase your vocabulary.
Discussion You will build up your confidence in using English and will improve your
fluency through interesting discussion activities.
You will read adapted articles on a variety of topics from the Financial Times
and other newspapers. You will develop your reading skills and learn essential
business vocabulary. You will also be able to discuss the ideas and issues in
the articles.
Listening You will hear interviews with businesspeople. You will develop listening skills
such as listening for information and note-taking.
This section focusses on common problem areas at elementary level. You will
become more accurate in your use of language. Each unit contains two
Language review boxes which provide a review of key grammar items.
Skills You will develop essential business communication skills such as making
presentations, taking part in meetings, negotiating, telephoning, and using
English in social situations. Each Skills section contains a Useful language box
which provides you with the language you need to carry out the realistic
business tasks in the book.
The Case studies are linked to the business topics of each unit. They are
based on realistic business problems or situations and allow you to use the
language and communication skills you have developed while working
through the unit. They give you opportunities to practise your speaking skills
in realistic business situations. Each Case study ends with a writing task. A full
writing syllabus is provided in the Market Leader Practice File.
Revision units
Market Leader Elementary also contains four revision units, based on material
covered in the preceding three Course Book units. Each revision unit is
designed so that it can be done in one go or on a unit-by-unit basis.
LONGMAN ON THE WEB
Longman.com offers classroom activities, teaching tips and
online resources for teachers of all levels and students of all
ages. Visit us for course-specific Companion Websites, our
comprehensive online catalogue of all Longman titles, and
access to all local Longman websites, offices and contacts around the world.
Join a global community of teachers and students at Longman.com.
Introductions
□ Vocabulary l
Job titles
□ Vocabulary 2
Nationalities
□ Reading
Describing people
□ Language focus 1
to be
□ Language focus 2
a /an with jobs, wh-
questions with to be
I Listening
Talking about yourself
—| Skills
Introducing yourself
and others
□ Case study
AAllonhhaa iinn HHaawaii
Bond. James Bond.
Sean Connery, Scottish actor, in Dr No
0 1.1 Listen to four businesspeople. Match the speakers to their
business cards.
BALTPROF Consulting Group
Erika Schulz
Nikolai Ivanov
Product Manager Steintwiete 47
Accountant
20459 Hamburg
Germany
Tel: [phone]
PO Box 103, Tel: [phone] Fax: [phone] I 65 66
St. Petersburg, Tel/tax: [phone] Mobile: [phone]
193015 RUSSIA E-mail: [email protected] E-mail: [email protected]
i Introductions
Baires Seguras
Bo Cheng
S.A .
Eva Rosado
Senior Manager
88 Xue Yuan Road, Hangzhou,
Zhejiang Province, PR. China 310012
Cervino 4924 Tel: [phone]
(B1765ETL) Isidro Casanova S’ +(5411) 4625-1796 E-mail: [email protected]
Buenos Aires, Argentina E-mail:[email protected]
\ $ 1.1 Listen again and complete the introductions. Use the words from
the box.
from -na-me^ My I’m
1 Good morning. My Erika Schulz. I’m a product manager
from Germany. I’m in marketing.
2 Hello. I’m Nikolai Ivanov. I’m from Russia. an accountant.
3 Hi. I’m Bo Cheng China. I’m a university student.
4 Hi. I’m from Argentina. I’m a senior manager............................name’s
Eva Rosado.
Talk about yourself.
Hello. I'm from ...
Write the words from the box under the correct heading.
Job titles
accounta-nt finance marketing manager technician
engineer cashier production director doctor
telephone operator human resources receptionist
lawyer sales assistant personal assistant (PA)
job Department
accountant finance
Work in pairs. Talk about your job or studies.
I'm a technician. / I'm a student. / I'm in finance.
Vocabulary file page 157
Complete the chart of countries and nationalities. Use the words from the
box. Add other countries and nationalities.
Polish Ger-many Kuwaiti French Oman
Italian Spain Russia Turkey Japanese Swedish
China Greece British American
Country Nationality Country Nationality
-an -ish
Brazil Poland..................................
German ..................... Spanish
Italy....................................... Sweden ...................
..................... Russian ..................... Turkish
-ese others
Japan ................... France...................................
..................... Chinese ..................... Greek
-/ the UK ...................
Kuwait................................... the US ...................
..................... Omani
Work in pairs. Student A: turn to page 136. Student B: turn to page 143.
Ask and answer questions about the nationality of the companies.
A Is $ori'/ Japanese? B Yes, if is.
B Is 6rivench'/ Swedish? A No, it isn't. It's French.
Sony Givenchy Volvo Zara Gucci Aeroflot Michelin
Siemens McDonald’s Olympic Airways
Think of three companies you know. Give their nationalities.