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About Market-Driving Behavior in Emerging Firms
Market orientation has been established as a source of company success over the past 20 years. Jesko-Phillipp Neuenburg researches the market-driving behavior - i.e. the behavior of a company that is directed to fundamentally change the structure of the market and/or behavior of market stakeholders - in emerging firms on a theoretical as well as an empirical level. A study of 224 emerging technology firms in Germany is presented and the results indicate that market-driving behavior has a positive influence on firm success.
Detailed Information
| Author: | Jesko-Philipp Neuenburg |
|---|---|
| Publication Year: | 2010 |
| ISBN: | 9783834920584 |
| Pages: | 264 |
| Language: | English |
| File Size: | 1.992 |
| Format: | |
| Price: | FREE |
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