Market development for genetically modified foods

313 Pages·2001·2.1 MB·English

by  V Santaniello, Robert E Evenson, David Zilberman

Market Development for Genetically Modified Foods

Market Development for Genetically
Modified Foods
Edited by
Vittorio Santaniello
Dipartimento di Economia e Istituzioni
Universita degli Studi Roma ‘Tor Vergata’
Rome, Italy
Robert E. Evenson
Economic Growth Center
Department of Economics
Yale University
Connecticut, USA
and
David Zilberman
Department of Agricultural and Resource Economics
University of California
Berkeley, USA
CABI Publishing
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A catalogue record for this book is available from the British Library, London, UK
Library of Congress Cataloguing-in-Publication Data
Market development for genetically modified foods / edited by Vittorio Santaniello,
Robert E. Evenson, and David Zilberman.
p. cm.
Includes bibliographical references and index.
Papers presented at a conference.
ISBN 0–85199–573-X (alk. paper)
1. Genetic engineering industry--Europe--Congresses. 2. Genetically
modified foods--Europe--Congresses. 3. Food industry and trade--Europe--
Congresses. 4. Genetic engineering industry--North America--Congresses.
5. Genetically modified foods--North America--Congresses. 6. Food industry and
trade--North America--Congresses. 7. Market surveys--Europe--Congresses.
8. Market surveys--North America--Congresses. I. Santaniello, V. II. Evenson,
Robert E. (Robert Eugene), 1934-III. Zilberman, David.
HD9999.G453 E8516 2001
381’.45664--dc21 2001043187
ISBN 0 85199 573 X
Typeset in Adobe Garamond by Wyvern 21 Ltd, Bristol.
Printed and bound in the UK by Cromwell Press, Trowbridge.
Contents
Contributors vii
Acknowledgements x
Introduction 1
1. A Way Forward for Frankenstein Foods 7
M. Burton, S. James, B. Lindner and J. Pluske
PARTI EVALUATINGCONSUMERATTITUDESTOGMFOODS
2. A Comparison of Consumer Attitudes towards GM Food in Ireland and the United States:
a Case Study Over Time 25
M. McGarry Wolf and C. Domegan
3. Differences in Public Acceptance between Generic and Premium Branded GM Food Products:
an Analytical Model 39
A. Verdurme, X. Gellynck, J. Viaene and W. Verbeke
4. Is European Consumers’ Refusal of GM Food a Serious Obstacle or a Transient Fashion? 49
C.-H. Hanf and A. Böcker
5. Estimates of Willingness to Pay a Premium for Non-GM Foods: a Survey 55
C.A. Mendenhall and R.E. Evenson
6. A Consumer-based Approach towards New Product Development through
Biotechnology in the Agro-food Sector 63
N.M. Spetsidis and G. Schamel
PARTII ACCEPTANCEBYFARMERSOFBIOTECHPRODUCTS
7. The Impact of Bovine Somatotropin on Farm Profits 81
L.W. Tauer
8. The Importance of Feed Management Technologies in the Decision to Adopt Bovine
Somatotropin: an Application to California Dairy Producers 91
I. Henriques and L.J. Butler
9. The Potential Effect of Recombinant Bovine Somatotropin on World Dairying 101
L.S. Jarvis
10. Gains to Yield-increasing Research in the Evolving Canadian Canola Research Industry 113
R.S. Gray, S. Malla and P.W.B. Phillips
v
vi Contents
11. Determinants of GMO Use: a Survey of Iowa Maize–Soybean Farmers’ Acreage Allocation 127
C. Alexander, J. Fernandez-Cornejo and R.E. Goodhue
12. Estimating Adoption of GMO Soybeans and Maize: a Case Study of Ohio, USA 141
D.A. Darr and W.S. Chern
13. Ex anteEconomic Assessment of Adopting Genetically Engineered Crops in Finland 159
J. Niemi and M. Virolainen
14. Biotechnology, Farm Management and Local Agricultural Development 167
M.T. Gorgitano and V. Sodano
PARTIII THEROLEOFINFORMATIONSYSTEMSANDOFASSOCIATEDREGULATORYDEVELOPMENTS
15. Public Acceptance of and Benefits from Agricultural Biotechnology: a Key Role for Verifiable
Information 179
W.E. Huffman and A. Tegene
16. Science and Regulation: Assessing the Impacts of Incomplete Institutions and
Information in the Global Agricultural Biotechnology Industry 191
S. Smyth and P.W.B. Phillips
17. Quantifying Scientific Risk Communications of Agrobiotechnology 205
L.A. Marks, S. Mooney and N. Kalaitzandonakes
18. Time Series Analysis of Risk Frames in Media Communication of Agrobiotechnology 217
L.A. Marks, N. Kalaitzandonakes, K. Allison and L. Zakharova
19. Case Study in Benefits and Risks of Agricultural Biotechnology: Roundup Ready Soybeans 227
J.E. Carpenter and L.P. Gianessi
20. Labelling for GM Foods: Theory and Practice 245
P.W.B. Phillips and H. McNeill
21. Estimating the Costs of Segregation for Non-biotech Maize and Soybeans 261
W.W. Lin
22. Endogenous Demand and Optimal Product Regulation: the Case of Agricultural
Biotechnology 271
A. Artuso
PARTIV INDUSTRYSTRUCTUREISSUES
23. Tobin’s qand the Value of Agriceutical Firms 279
M. Boland
24. The Structure of the European Agro-food Biotechnology Industry: Are Strategic Alliances
Here to Stay? 283
W.B. Traill and C.E. Duffield
25. Market Structure in Biotechnology: Implications for Long-run Comparative Advantage 291
B.F. Lavoie and I.M. Sheldon
26. Biotechnology in the Supply Chain: Managing a Product Differentiating Technology 301
R.D. Weaver and T. Kim
Index 313
Contributors
Corinne Alexander, Department ofAgricultural and Resource Economics, University of California, One
Shields Avenue, Davis, CA 95616, USA
Kevin Allison, Economics and Management of Agrobiotechnology Center, Department of Agricultural
Economics, University of Missouri-Columbia, 125D Mumford Hall, Columbia, MO 65211, USA. Present
address: Harvard University, John F. Kennedy School of Government,USA
Anthony Artuso, Department of Agricultural Food and Resource Economics, 55 Dudley Road, Cook College,
Rutgers University, New Brunswick, NJ 08901, USA
Andreas Böcker, Department of Agricultural Economics and Market Research, Justus-Liebig-University,
Senckenbergstrasse 3, 35390 Giessen, Germany
Michael Boland, Department of Agricultural Economics, 342 Waters Hall, Kansas State University,
Manhattan, KS 66506, USA
Michael Burton, Department of Agricultural and Resource Economics, Faculty of Agriculture, University of
Western Australia, 35 Stirling Highway, Crawley (Perth), WA 6009, Australia
Leslie J. Butler, Department of Agricultural and Resource Economics, Room 2111, Social Science and
Humanities, University of California, One Shields Avenue, Davis, CA 95616, USA
Janet E. Carpenter, National Center for Food and Agricultural Policy, 1616 P Street NW, First Floor,
Washington, DC 20036, USA
Wen S. Chern, Department of Agricultural, Environmental and Development Economics, The Ohio State
University, 2120 Fyffe Road, Columbus, OH 43210, USA
David A. Darr, Department of Agricultural, Environmental and Development Economics, The Ohio State
University, 2120 Fyffe Road, Columbus, OH 43201, USA
Christine Domegan, Department of Marketing, National University of Ireland, Newcastle Road, Galway,
Ireland
Christopher E. Duffield, Department of Agricultural and Food Economics, PO Box 237, The University of
Reading, Reading, RG6 6AR, UK
Robert E. Evenson, Economic Growth Center, Department of Economics, Yale University, New Haven, CT
06520, USA
Jorge Fernandez-Cornejo, Economic Research Service, USDA, 1800 M. Street, NW Room 4052, Washington,
DC 20036-5831, USA
Xavier Gellynck, Faculty of Agriculture and Applied Biological Sciences, Department of Agricultural
Economics, Division of Agro-Marketing, Ghent University, Coupure Links 653-9000, Ghent, Belgium
vii
viii Contributors
Leonard P. Gianessi, National Center for Food and Agricultural Policy, 1616 P Street NW, First Floor,
Washington, DC 20036, USA
Rachael E. Goodhue, Department of Agricultural and Resource Economics, University of California, One
Shields Avenue, Davis, CA 95616, USA
Maria Teresa Gorgitano, Department of Agricultural Economics, University of Naples – Federico II, Via
Universita 96, 80055 Portici, Italy
Richard S. Gray,Department of Agricultural Economics, 3D34 Agriculture Building, University of
Saskatchewan, 51 Campus Drive, Saskatoon, Saskatchewan, S7N 5A8, Canada
Claus-Hennig Hanf, Department of Agricultural Economics, Chair of Agribusiness Management, Christian-
Albrechts-University, Olshausenstrasse 40, 24118 Kiel, Germany
Irene Henriques, Schulich School of Business, York University, 4700 Keele Street, Toronto, Ontario, M3J 1P3,
Canada
Wallace E. Huffman, Department of Economics, 260 Heady Hall, Iowa State University, Ames, IA 50011,
USA
Sallie James,Department of Agricultural and Resource Economics, Faculty of Agriculture, University of Western
Australia, 35 Stirling Highway, Crawley (Perth), WA 6009, Australia
Lovell S.Jarvis, College of Agricultural and Environmental Sciences, University of California, 150 Mrak Hall,
Davis, CA 95616, USA
Nicholas Kalaitzandonakes, Economics and Management of Agrobiotechnology Center, Department of
Agricultural Economics, University of Missouri-Columbia, 125D Mumford Hall, Columbia, MO 65211,
USA
Taeho Kim, 207D Armsby Building, Pennsylvania State University, University Park, PA 16802, USA
Brian F. Lavoie, Department of Agricultural, Environmental and Development Economics, The Ohio State
University, 2120 Fyffe Road, Columbus, OH 43210, USA
William W. Lin, ERS, USDA, 1800 M Street NW, Suite S5206, Washington, DC 20036-5831, USA
Bob Linder, Faculty of Agriculture, University of Western Australia, 35 Stirling Highway, Crawley (Perth), WA
6009, Australia
Marianne McGarry Wolf, Agribusiness Department, California Polytechnic State University, San Luis Obispo,
CA 93407, USA
Heather McNeill, Department of Agricultural Economics, 3D34 Agriculture Building,University of
Saskatchewan, 51 Campus Drive, Saskatoon, Saskatchewan, S7N 5A8, Canada. Present address: 903-101
Cumberland Avenue, Saskatoon, Saskatchewan, S7N 1L5, Canada
Stavroula Malla, Department of Agricultural Economics, 3D34 Agriculture Building, University of
Saskatchewan, 51 Campus Drive, Saskatoon, Saskatchewan, S7N 5A8, Canada
Leonie A.Marks, Economics and Management of Agrobiotechnology Center, Department of Agricultural
Economics, University of Missouri-Columbia, 125D Mumford Hall, Columbia, MO 65211, USA
Catherine A.Mendenhall, Environmental Health Sciences, Department of Epidemiology and Public Health,
Yale University, 60 College Street, PO Box 208034, New Haven, CT 06520, USA
Siân Mooney, Department of Agricultural Economics, Montana State University, Bozeman, MT 59717, USA
Jyrki Niemi, MTT Agrifood Research Finland, Economic Research (MTTL), PO Box 3 (Luutnantinnie 13),
FIN-00411, Helsinki, Finland
Peter W.B. Phillips, Department of Agricultural Economics, 3D34 Agriculture Building, University of
Saskatchewan, 51 Campus Drive, Saskatoon, Saskatchewan, S7N 5A8, Canada
Jo Pluske, Department of Agricultural and Resource Economics, Faculty of Agriculture, University of Western
Australia, 35 Stirling Highway, Crawley (Perth), WA 6009, Australia
Vittorio Santaniello, Dipartimento di Economia e Istituzioni, Universita degli Studi Roma ‘Tor Vergata’,
Rome, Italy
Günter Schamel, Faculty of Agriculture and Horticulture, Institute of Economic and Social Sciences,
Humboldt University at Berlin, Luisenstrasse 56, 10099, Berlin, Germany
Ian M. Sheldon, Department of Agricultural, Environmental and Development Economics, The Ohio State
University, 2120 Fyffe Road, Columbus, OH 43210, USA
Contributors ix
Stuart Smyth, Department of Agricultural Economics, 3D34 Agriculture Building, University of
Saskatchewan, 51 Campus Drive, Saskatoon, Saskatchewan, S7N 5A8, Canada
Valeria Sodano, Department of Agricultural Economics, University of Naples – Federico II, Via Universita 96,
80055 Portici, Italy
Nickolas M.Spetsidis, Faculty of Agriculture and Horticulture, Instituteof Economic and Social Sciences,
Humboldt University of Berlin, Luisenstrasse 56, 10099 Berlin, Germany. Present address:
55 A. Papandreou Avenue, GR-71305, Iraklion – Crete, Greece
Loren W. Tauer, Cornell University, 451 Warren Hall, Ithaca, NY, 148503, USA
Abebayehu Tegene, Resource Economic Division, ERS, USDA, 1800 M Street NW, Room 54194,
Washington DC, 20036-5837, USA
W. Bruce Traill, Department of Agricultural and Food Economics, PO Box 237, The University of Reading,
Reading, RG6 6AR, UK
Wim Verbeke, Faculty of Agriculture and Applied Biological Sciences, Department of Agricultural Economics,
Division of Agro-Marketing, Ghent University, Coupure Links 653-9000, Ghent, Belgium
Annelies Verdurme, Faculty of Agriculture and Applied Biological Sciences, Department of Agricultural
Economics, Division of Agro-Marketing, Ghent University, Coupure Links 653-9000, Ghent, Belgium
Jacques Viaene, Faculty of Agriculture and Applied Biological Sciences, Department of Agricultural Economics,
Division of Agro-Marketing, Ghent University, Coupure Links 653-9000, Ghent, Belgium
Meri Virolainen, MTT Agrifood Research Finland, Economic Research (MTTL), PO Box 3 (Luutnantinnie
13), FIN-00411, Helsinki, Finland
Robert D. Weaver, 207D Armsby Building, Pennsylvania State University, University Park, PA 16802, USA
Ludmila Zakharova, Economics and Management of Agrobiotechnology Center, Department of Agricultural
Economics, University of Missouri-Columbia, 129D Mumford Hall, Columbia, MO 65211, USA
David Zilberman, Department of Agricultural and Resource Economics, University of California, Berkeley, CA
94720, USA
Acknowledgements
This book has arisen from the conference entitled Biotechnology, Science and Modern Agriculture: a New
Industry at the Dawn of the Century, convened by the International Consortium on Agricultural
Biotechnology Research (ICABR), held in Ravello, Italy on 15–18 June 2001.
The editors would like to acknowledge the sponsorship provided by the following institutions:
CEIS–University of Rome ‘Tor Vergata’; Center for Sustainable Resource Development, University of
California at Berkeley; and Economic Growth Center, Yale University. The editors would also like to thank
the Italian National Research Council (CNR) for its financial support of the conference.
x