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About MARK2055 Services Marketing and Management S12008
This document outlines the course details for MARK2055 Services Marketing & Management at the Australian School of Business. The key points are: - The course aims to introduce students to services marketing concepts and strategies to differentiate marketing of services from goods. - Learning outcomes include understanding challenges in marketing/managing services and applying concepts to industry examples. - Assessment includes assignments, group project, and class participation. - The course will be taught through a combination of lectures to introduce concepts and interactive tutorials applying concepts through activities.
Detailed Information
| Author: | ['Vanessa Sdr'] |
|---|---|
| Publication Year: | 2011 |
| Pages: | 22 |
| Language: | English |
| Format: | |
| Price: | FREE |
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