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About Managing Negative Word-of-Mouth on Social Media Platforms: The Effect of Hotel Management Responses on Observers’ Purchase Intention
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Detailed Information
Author: | Ines Nee (auth.) |
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Publication Year: | 2016 |
Pages: | 251 |
Language: | English |
File Size: | 3.915 |
Format: | |
Price: | FREE |
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