Table Of ContentManaging Global Supply Chains
What are the key factors affecting global supply chains today and how can we manage
them?
Starting from the concept that ‘there is no point driving a Ferrari in a traffic jam’, Ron
Basu provides practical tools and techniques of good supply chain management to add
value, deliver cost reduction and improve customer satisfaction.
This new edition specifically focuses on seven contemporary challenges that have
affected global supply chain management. Recent disruptions to global supply chains
created by Covid-19 and the Ukraine conflict have resulted in significant geographical
shifts in supply and demand. High inflation and the cost of living crisis have, in turn, created
problems for finely-tuned global supply chains. The economic and business environment
has also become more demanding, due in part to political pressures including nationalism
and Brexit: for example, supply chain pressures caused by Brexit have resulted in increased
red tape. Other factors have had a gradual and positive effect, such as climate change
initiatives, Industry 4.0 and the digital revolution. The issues that affect the performance
of global supply chains are sometimes interrelated, but all of them really matter because
businesses have become increasingly global. This book addresses these challenges and
explores how to deal with them. In addition, there are new and updated chapters on
lean and agile supply chains, e-business, emerging markets, sustainability and green issues,
global supply chains for services and event management, retail management and major
project management.
Managing Global Supply Chains is a practical and highly readable text with real-life
examples and excellent coverage. It is an ideal companion for post-experience business
students, learning professionals and anyone interested in supply chain management.
Ron Basu is Director of Performance Excellence Limited and a Visiting Executive Fellow
at Henley Business School, University of Reading, UK. He is also a Visiting Professor at
SKEMA Graduate School of Management, France.
Managing Global Supply Chains
Contemporary Global Challenges in Supply Chain
Management
Third Edition
Ron Basu
Third edition published 2023
by Routledge
4 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
and by Routledge
605 Third Avenue, New York, NY 10158
Routledge is an imprint of the Taylor & Francis Group, an informa business
© 2023 Ron Basu
The right of Ron Basu to be identified as author of this work has been asserted
in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act
1988.
All rights reserved. No part of this book may be reprinted or reproduced or utilised
in any form or by any electronic, mechanical, or other means, now known or
hereafter invented, including photocopying and recording, or in any information
storage or retrieval system, without permission in writing from the publishers.
Trademark notice: Product or corporate names may be trademarks or registered
trademarks, and are used only for identification and explanation without intent to
infringe.
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library
First edition published by Routledge 2011
Second edition published by Routledge 2017
ISBN: 978-1-032-37676-9 (hbk)
ISBN: 978-1-032-37675-2 (pbk)
ISBN: 978-1-003-34135-2 (ebk)
DOI: 10.4324/9781003341352
Typeset in Bembo
by Deanta Global Publishing Services, Chennai, India
To the memory of my friend Nevan Wright
Contents
Acknowledgements ix
About the author x
Preface xi
PART 1
Introduction 1
1 The role of the supply chain as a key value driver in the global market 3
2 Why global supply chain management is also total supply chain
management 18
3 Understanding total supply chain management and its building blocks 30
4 Contemporary global challenges in supply chain management 45
PART 2
Building blocks of global supply chains 61
5 Customer focus and demand management 63
6 Resource and capacity management 79
7 Procurement, purchasing and supplier focus 94
8 Inventory management 114
9 Operations management 127
10 Distribution management 143
viii Contents
PART 3
New demands and trends 165
11 Service industries, event operations and non-profit organisations 167
12 Supply chains in emerging markets 183
13 Digital revolution and e-supply chains 202
14 Lean and agile supply chains 223
15 Retail supply chains 252
16 Sustainable green supply chains 271
17 Supply chains in major projects 288
18 Quantitative analysis and optimisation in global supply chains 305
19 Global supply chain strategy 331
20 Supply chain risk management 354
PART 4
Integrating supply chain management 365
21 Systems and procedures 367
22 Sales and operations planning 397
23 Global supply chain performance management 419
24 Case study examples 443
References 459
Appendix 1: Bullwhip effect supply chain game 467
Appendix 2: Supply chain game results 469
Appendix 3: ASK 2.0 470
Appendix 4: Glossary 472
Index 479
Acknowledgements
I acknowledge the knowledge and experience that I gained during my working life at
Unilever and GlaxoSmithKline and also my teaching and research experience at Henley
Business School, SKEMA Business School, Essex Business School and Kingston Business
School.
Every effort has been made to credit the authors, publishers and websites of material
used in this book. I apologise if inadvertently any sources remain unacknowledged and if
known I shall be pleased to credit them in the next edition.
This book contains the outcome of teamwork with my co-author of the previous edi-
tion, Nevan Wright, and that is why I have used the word ‘we’ in the relevant sections of
the text. Sadly, Nevan is no longer with us but his contributions remain in this edition.
I am grateful to two reviewers for their constructive comments on my proposal for this
edition. I also thank Bill Jones for lively discussions related to Brexit.
My sincere thanks go to the staff of my publishers, especially to Andrew Harrison for
getting this project off the ground.
Finally, the project could not have been completed without the encouragement and
help of my family, especially my wife Moira, daughter Bonnie and son Robi.
