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Download Managing Corporate Brands: A new approach to corporate communication by Marcos Ormeno in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Managing Corporate Brands: A new approach to corporate communication
Much attention has been paid recently to corporate brands and corporate reputations. Although companies go to great lenghts to enhance their image in the minds of consumers, investors, employees and other constituencies, current research fails to explain how brand-building corporate communication programmes should be designed. Marcos Ormeño introduces both behavioural science theory and decision analysis into corporate brand management using corporate communication.
Detailed Information
| Author: | Marcos Ormeno |
|---|---|
| Publication Year: | 2007 |
| ISBN: | 9783835007819 |
| Pages: | 339 |
| Language: | English |
| File Size: | 2.812 |
| Format: | |
| Price: | FREE |
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