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About Managing Business In A Multi-channel World: Success Factors For E-business
Managing Business in a Multi-Channel World: Success Factors for E-Business addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace. Readers will obtain academically rigorous yet manager-accessible insight into recent studies on multi-channel e-business in three focus areas: consumers, markets and strategy of e-business and the impending future of the multi-channel environment. While many e-business books provide anecdotal descriptions of what went wrong, few provide structure or insights into how best to utilize the Internet as a business channel. Forward-thinking organizations can use this book to build considerable competitive advantage from the examples of first-movers and new business models.
Detailed Information
Author: | et al TIMO SAARINEN (Editor) |
---|---|
Publication Year: | 2005 |
ISBN: | 9781591406303 |
Pages: | 369 |
Language: | English |
File Size: | 5.166 |
Format: | |
Price: | FREE |
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