Table Of ContentPerspectives on Asian Tourism
Series Editors: Catheryn Khoo-Lattimore · Paolo Mura
Ying Wang
Aishath Shakeela
Anna Kwek
Catheryn Khoo-Lattimore Editors
Managing Asian
Destinations
Perspectives on Asian Tourism
Series editors
Catheryn Khoo-Lattimore
Griffith University
Nathan, Queensland, Australia
Paolo Mura
Taylor’s University
Subang Jaya, Selangor, Malaysia
While a conspicuous body of knowledge about tourism in Asia is emerging, Western
academic ontologies and epistemologies still represent the dominant voice within
tourism circles. This series provides a platform to support Asian scholarly production
and reveals the different aspects of Asian tourism and its intricate economic and
socio-cultural trends.
The books in this series are aimed to pave the way for a more integrated and
multifaceted body of knowledge about Asian tourism. By doing so, they contribute
to the idea that tourism, as both phenomenon and field of studies, should be more
inclusive and disentangled from dominant (mainly Western) ways of knowing.
More specifically, the series will fill gaps in knowledge with regard to:
• the ontological, epistemological, and methodological assumptions behind Asian
tourism research;
• specific segments of the Asian tourist population, such as Asian women, Asian
backpackers, Asian young tourists, Asian gay tourists, etc;
• specific types of tourism in Asia, such as film-induced tourism, adventure tour-
ism, beauty tourism, religious tourism, etc;
• Asian tourists’ experiences, patterns of behaviour, and constraints to travel;
• Asian values that underpin operational, management, and marketing decisions in
and/or on Asia (travel);
• external factors that add to the complexities of Asian tourism studies.
More information about this series at http://www.springer.com/series/15382
Ying Wang • Aishath Shakeela • Anna Kwek
Catheryn Khoo-Lattimore
Editors
Managing Asian Destinations
Editors
Ying Wang Aishath Shakeela
Griffith University Department of Tourism, Sport and Hotel
Southport, QLD, Australia Management
Griffith University
Anna Kwek Southport, QLD, Australia
Griffith University
Southport, QLD, Australia Catheryn Khoo-Lattimore
Griffith University
Nathan, QLD, Australia
ISSN 2509-4203 ISSN 2509-4211 (electronic)
Perspectives on Asian Tourism
ISBN 978-981-10-8425-6 ISBN 978-981-10-8426-3 (eBook)
https://doi.org/10.1007/978-981-10-8426-3
Library of Congress Control Number: 2018936663
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Contents
Part I Overview
1 Asian Destinations: Perspectives on Planning,
Management, and Marketing ................................................................ 3
Ying Wang, Aishath Shakeela, Anna Kwek,
and Catheryn Khoo-Lattimore
Part II Tourism Planning in Asian Destinations
2 Power and Politics in Tourism Policy and Planning
in the Philippines ..................................................................................... 23
Edieser D. Dela Santa
3 Tourism Circuit Planning for Subnational Tourism
Development in the Philippines ............................................................. 35
Ramon Benedicto A. Alampay, Miguela M. Mena,
and Victoria H. Villegas
4 Nature-Based Tourism in a City Destination: Balancing
Planning with Sustainability .................................................................. 55
Tony S. M. Tse, Bruce Prideaux, and Winnie K. L. Chui
5 Participatory Planning and Tourism Development
in the Maldives: A Prerequisite of Sustainability? ............................... 73
Aishath Shakeela and David Weaver
Part III Managing Asian Destinations
6 Managing UNESCO World Heritage in Vietnam:
Visitor Evaluation of Heritage Mission and Management
of Trang An Landscape Complex .......................................................... 89
Huong T. Bui, Tuan-Anh Le, and Phuong-Dung Ngo
v
vi Contents
7 Against the Flow: Challenges in Tourism Development
for a Small- Border Town in Thailand ................................................... 107
Chachaya Yodsuwan, Piyatida Pianluprasidh, and Ken Butcher
8 Temples, Tuk-Tuks and Orphanages: A Contemporary
Examination of Tourism Development, Management
and Community-Based Tourism in Cambodia ..................................... 125
Simon Pawson, Scott Richardson, and Paul D’Arcy
9 What Tourism Can Do: The Fall of Pastoral Manali
Resort in the Kulu Valley of the Indian Himalayas ............................. 141
Tej Vir Singh, Masood A. Naqvi,
and Gaitree (Vanessa) Gowreesunkar
10 Refocusing Sustainable Tourism: Poverty Alleviation
in Iconic World Heritage Destinations in Southeast Asia .................... 159
Robyn Bushell
11 ‘Sharing Tourism Economy’ Among Millennials
in South Korea ......................................................................................... 177
Monica Bernardi and Elisabetta Ruspini
Part IV Marketing Asian Destinations and Experiences
12 Creating the City Destination of the Future: The Case
of Smart Seoul ......................................................................................... 199
Ulrike Gretzel, Juyeon Ham, and Chulmo Koo
13 Media Discourse on Big Data and Tourism Attractions
in China .................................................................................................... 215
Mingming Cheng
14 River Tourism in China .......................................................................... 231
Ralf Buckley, Travis Winn, Weiyi Li, Peter Winn,
and Linsheng Zhong
15 Factors Affecting How Young Hosts Welcome Tourists:
An Asian Case Study .............................................................................. 241
Mao-Ying Wu and Philip Pearce
16 Cultural Heritage Tourism Through the Lens of Youth:
The Case of Thai Youth Visitors to Ayutthaya Historical
Park, Thailand ......................................................................................... 261
Siwasak Pansukkum and Jason R. Swanson
Contributors
Ramon Benedicto A. Alampay Asian Institute of Tourism, University of the
Philippines, Quezon City, Philippines
Monica Bernardi Department of Sociology and Social Research, University of
Milano-Bicocca, Milan, Italy
Ralf Buckley International Chair in Ecotourism Research, Griffith University,
Gold Coast, QLD, Australia
Huong T. Bui College of Asia Pacific Studies, Ritsumeikan Asia Pacific University
(APU), Beppu, Oita, Japan
Robyn Bushell School of Social Sciences & Psychology and Institute for Culture
& Society, Western Sydney University, Sydney, NSW, Australia
Ken Butcher Department of Tourism, Sport and Hotel Management, Griffith
University, Gold Coast campus, QLD, Australia
Mingming Cheng Department of Tourism, University of Otago, Dunedin, New
Zealand
Winnie K. L. Chui School of Hotel and Tourism Management, The Hong Kong
Polytechnic University, Hung Hom, Hong Kong
Paul D’Arcy The College of Asia and the Pacific, The Australian National
University, Canberra, Australia
Gaitree (Vanessa) Gowreesunkar Mauritius Institute of Education, Moka,
Mauritius
Ulrike Gretzel University of Southern California, Los Angeles, CA, USA
Juyeon Ham Kyung Hee University, Seoul, South Korea
Catheryn Khoo-Lattimore Griffith University, Nathan, Australia
Chulmo Koo Kyung Hee University, Seoul, South Korea
vii
viii Contributors
Anna Kwek Griffith University, Nathan, Australia
Tuan-Anh Le International College of Management, Sydney, Australia
Weiyi Li Last Descents River Expeditions, Kunming, China
Miguela M. Mena Asian Institute of Tourism, University of the Philippines,
Quezon City, Philippines
Masood A. Naqvi Centre for Tourism Research and Development, Lucknow, Uttar
Pradesh, India
Phuong-Dung Ngo Faculty of Management and Tourism, Hanoi University,
Hanoi, Vietnam
Siwasak Pansukkum Tourism and MICE Business Management, Bangkok
University, Bangkok, Thailand
Simon Pawson The Blue Mountains International Hotel Management School,
Torrens University, Sydney, Australia
The College of Asia and the Pacific, The Australian National University, Canberra,
Australia
Philip Pearce College of Business, Law and Governance, James Cook University,
Townsville, QLD, Australia
Piyatida Pianluprasidh School of Management, Mae Fah Luang University,
Mueang Chiang Rai, Thailand
Bruce Prideaux School of Business and Law, Central Queensland University,
Rockhampton, Australia
Scott Richardson Emirates Academy of Hospitality Management, Dubai, United
Arab Emirates
The University of Johannesburg, Johannesburg, South Africa
Elisabetta Ruspini Department of Sociology and Social Research, University of
Milano-Bicocca, Milan, Italy
Edieser D. Dela Santa University of the Philippines - Asian Institute of Tourism,
Diliman, Quezon City, Philippines
Aishath Shakeela Department of Tourism, Sport and Hotel Management, Griffith
University, Southport, QLD, Australia
Tej Vir Singh Centre for Tourism Research and Development, Lucknow, Uttar
Pradesh, India
Jason R. Swanson Department of Retailing and Tourism Management, College of
Agriculture, Food, and Environment, University of Kentucky, Lexington, KY, USA
Contributors ix
Tony S. M. Tse School of Hotel and Tourism Management, The Hong Kong
Polytechnic University, Hung Hom, Hong Kong
Victoria H. Villegas Asian Institute of Tourism, University of the Philippines,
Quezon City, Philippines
Ying Wang Griffith University, Nathan, Australia
David Weaver Department of Tourism, Sport and Hotel Management, Griffith
University, Southport, QLD, Australia
Travis Winn Last Descents River Expeditions, Kunming, China
Peter Winn Last Descents River Expeditions, Kunming, China
Mao-Ying Wu School of Management, Zhejiang University, Hangzhou, China
Chachaya Yodsuwan School of Management, Mae Fah Luang University, Mueang
Chiang Rai, Thailand
Linsheng Zhong Institute for Geographical Sciences and Natural Resources
Research, Chinese Academy of Sciences, Beijing, China
