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About Management Thesis MBA
This document provides an overview of marketing strategies used by Big Bazaar and other retail companies in India. It begins with introducing basic marketing concepts like the 4Ps framework. It then provides context on the retail industry in India and current trends. The document outlines company profiles of Big Bazaar and another retail store. It describes Big Bazaar's positioning in the market and analyzes its marketing strategies using the 7Ps framework. The remainder discusses the research methodology used for a comparative study between the two stores, including data collection and analysis. In summary, the document serves as a thesis that analyzes and compares the marketing approaches of Big Bazaar and another Indian retail store.
Detailed Information
| Author: | ['Raajjj'] |
|---|---|
| Publication Year: | 2009 |
| Pages: | 57 |
| Language: | English |
| Format: | |
| Price: | FREE |
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