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Management Strategy in A Large Accounting Firm PDF PDF

12 Pages·2014·English
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by ['wahyuthp43']| 2014| 12 pages| English

About Management Strategy in A Large Accounting Firm PDF

This document summarizes a study that used participant observation to examine the management strategy of a large public accounting firm. The author observed partners and managers in an office over 3 months. The study identified three components to the firm's management strategy: 1) "Doing", which involves maintaining relationships with clients through service activities; 2) "Representing", which involves maintaining relationships with outside parties through representative activities; and 3) "Being", which is the image and brand of the firm. Together these three components manage the environment in which the accounting firm operates.

Detailed Information

Author:['wahyuthp43']
Publication Year:2014
Pages:12
Language:English
Format:PDF
Price:FREE
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