Management Information Systems Adoption: The Case of Mobile Commerce in Saudi Organisations

253 Pages·2017·5.22 MB·English

Management Information Systems Adoption: The Case of
Mobile Commerce in Saudi Organisations
Author
Alfahl, Husam Omar
Published
2014
Thesis Type
Thesis (PhD Doctorate)
School
Griffith Business School
DOI
https://doi.org/10.25904/1912/37
Copyright Statement
The author owns the copyright in this thesis, unless stated otherwise.
Downloaded from
http://hdl.handle.net/10072/366755
Griffith Research Online
https://research-repository.griffith.edu.au
Management Information Systems Adoption:
The Case of Mobile Commerce in Saudi
Organisations

Husam Omar AlFahl
B.S. in Management Information Systems
Master of Business Administration / Master of Information Technology

Ph.D Thesis

Department of International Business and Asian Studies

Griffith Business School, Griffith University
Nathan Campus

Submitted in fulfilment of the requirements of the degree of
Doctor of Philosophy

May 2014
mCommerce Adoption in Saudi Organisations
Dedication

I dedicate this work to:
My Beloved Mum & Dad
My Lovely Wife Khloud & My Daughter Danah
My Family & Friends
The College of Business Administration, Taibah University
My Country, The Kingdom of Saudi Arabia.

Husam AlFahl II Griffith Business School
mCommerce Adoption in Saudi Organisations
Acknowledgment
All praise and thanks be to Allah for his grace and guidance throughout my
life and for giving me the ability to complete this work.
Then, I would like to acknowledge all individuals who have giving me
assistance and support of any type during this long journey. This includes emotional,
physical, intellectual, and financial support. Moreover, I would like to thank my
sponsor, Taibah University, and the Saudi Government for providing me with the
scholarship to study in Australia.
Additionally, I would like to thank my Wife Khloud and my Daughter Danah
for their endless support and patience as well as for accompanying me during the
journey. Thanks also goes to my beloved mum and dad for their care, support,
prayers, and patience throughout my life. Moreover, I would like to thank all my
family and friends for their support and being there for me.
I would like to take the chance also to give my sincere regards to my
supervisors Dr. Louis Sanzogni, Dr. Luke Houghton, and Dr. Kuldeep Sandhu for
their infinite patience and support during the last five years. Their contribution to this
work is appreciated, and I have to mention that without their positive inputs this work
could not be accomplish, so thank you all very much. Furthermore, I would like to
thank Griffith University for their support and for providing the right atmosphere and
facilities to complete this degree.

Husam AlFahl III Griffith Business School
mCommerce Adoption in Saudi Organisations
List of Publications
The following are the publications and output that were derived from this
thesis:
Refereed Journal Article:
Alfahl, H., Sanzogni, L., & Houghton, L. (2012). Mobile Commerce Adoption in
Organizations: A Literature Review and Future Research Directions. Journal of
Electronic Commerce in Organizations, 10(2), 61-78.

Book Chapter:
Alfahl, H., Sanzogni, L., Houghton, L., & Sandhu, K. (2013). Mobile Commerce
Adoption in Organizations: A Literature Review and Preliminary Findings. In I. Lee
(Ed.), Trends in E-Business, E-Services, and E-Commerce: Impact of Technology on
Goods, Services, and Business Transactions: IGI Global.

Submitted Article for Review:
Alfahl, H., Houghton, L., & Sanzogni, L. Mobile Commerce in Saudi Organizations:
A Qualitative Study. This paper has been submitted to the Journal of Global
Information Management.

Husam AlFahl IV Griffith Business School
mCommerce Adoption in Saudi Organisations
Statement of Originality
This work has not previously been submitted for a degree or diploma in any
university. To the best of my knowledge and belief, the thesis contains no material
previously published or written by another person except where due reference is made
in the thesis itself.

Signature: ________________ Date: ________________
Husam Omar Alfahl

Ethical Clearance
Griffith University Human Research Ethics has approved the application for
getting the Ethical Clearance for this research. The Ethical Clearance protocol number
is (AIS/07/11/HREC) and it runs from 27th of May 2011 to 1st of September 2014
(See Appendix 1).

Husam AlFahl V Griffith Business School
mCommerce Adoption in Saudi Organisations
List of Abbreviations
CITC Communication and Information Technology Commission
CMS Compatibility of mCommerce Services
DIT Diffusion of Innovation Theory
eBusiness Electronic Business
eCommerce Electronic Commerce
eGovernment Electronic Government
EFTPOS Electronic Funds Transfer Point of Sale
EIU Economist Intelligence Unit
ICT Information and Communication Technology
ICTI Information and Communication Technologies Infrastructure
IS Information Systems
IT Information Technology
KSA Kingdom of Saudi Arabia
LTE Long Term Evolution
MFO mCommerce Features and Opportunities
MIS Management Information Systems
mCommerce Mobile Commerce
mPayment Mobile Payment
OC Organisational Culture
OECD Organisation for Economic Co-operation and Development
OP Organisational Policy
OR Organisational Readiness
PCA Principal Components Analysis
PE Performance Expectancy
PEU Perceived Ease of Use
PKI Public Key Infrastructure
PLE Policy and Legal Environment
PU Perceived Usefulness
RA Relative Advantage
SAGIA Saudi Arabian General Investment Authority
Husam AlFahl VI Griffith Business School
mCommerce Adoption in Saudi Organisations
SAMA Saudi Arabian Monetary Agency
SF Social Factor
SI Social influence
SN Subjective Norms
TAM Technology Acceptance Model
TPB Theory of Planned Behaviour
TRA Theory of Reasoned Action
TMS Top Management Support
TOE Technology–Organisation–Environment Framework
UTAUT Unified Theory of Acceptance and Use of Technology
Husam AlFahl VII Griffith Business School
mCommerce Adoption in Saudi Organisations
Abstract
The penetration rates for mobile phone subscriptions in many countries in
recent years show that there are significant opportunities to invest in and introduce
mobile commerce (mCommerce) services in many of these markets. mCommerce
provides innovative services to mobile workers and mobile consumers as it allows
them to perform transactions anytime from anywhere. Such services may also
contribute to improve the performance of the organisations. However, mCommerce
services have not been widely adopted by organisations, especially in many
developing countries such as the Kingdom of Saudi Arabia (KSA).
The aim of this research is to explore and identify the various factors that
influence the intention to adopt mCommerce in Saudi banks and telecoms. At the
beginning of the study, factors that may affect the adoption of new technologies in
organisations were adopted from the literature. A number of these factors were
included in this research as they are chosen from well-known theories such as
Diffusion of Innovation Theory, the Technology Acceptance Model, the Theory of
Planned Behaviour, the Theory of Reasoned Action, and the Unified Theory of
Acceptance and Use of Technology. These factors were investigated in the current
study within the mCommerce context using the sequential exploratory mixed methods
design. This exploratory research was conducted through two sequential stages. The
first stage of the research follows a generic qualitative approach and the second stage
follows a quantitative approach. The results of the two sequential studies have
successfully provided adequate answers to the research questions at hand.
Additionally, based on the findings of the research, the mCommerce organisational
adoption model is proposed to support Saudi organisations in order to launch
mCommerce services into the Saudi market.
The findings of the research show that seven components can affect the
intention to adopt mCommerce in Saudi banks and telecoms. These components are:
(1) performance expectancy, (2) organisational readiness, (3) mCommerce features
and opportunities, (4) compatibility of mCommerce services, (5) policy and legal
environment, (6) social influence and (7) top management supports. Based on the
results, these components may affect the intention to adopt mCommerce in Saudi
telecoms and banks and they explain almost 72.13 per cent of the total variance. The
findings of the research have also successfully identified the most important factors
Husam AlFahl VIII Griffith Business School
mCommerce Adoption in Saudi Organisations
that can affect the intention to adopt mCommerce services in Saudi banks and
telecoms. The three most significant components are performance expectancy,
organisational readiness, and mCommerce features and opportunities. The results of
this research propose seven hypotheses to be tested in the future by researchers from
different countries. The proposed instrument to test these hypotheses is presented in
this research.
Identifying the possible factors that affect the intention to adopt mCommerce
services in Saudi banks and telecoms can be considered as a contribution to the
literature. Furthermore, developing the instrument to measure the effect of these
factors can be a good step toward confirming the effect of these factors. The major
contribution of the research to the literature is producing the mCommerce
organisational adoption model that includes factors deemed useful in determining the
adoption trends of mCommerce in organisations. It is suggested that the resulting
mCommerce organisational adoption model can be used by Saudi organisations
during the process of adopting mCommerce, as it will provide them with the
necessary framework to evaluate and facilitate the introduction of such services to be
used by Saudis. Researchers in the field have an opportunity to confirm or reject these
relationships and in turn modify the mCommerce organisational adoption model
based on the results of future research.

Husam AlFahl IX Griffith Business School