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About Management der Marketing-Kommunikation. 4. Auflage
Das gesamte Instrumentarium moderner Marketing-Kommunikation in einem Buch: Strategische Analysen sowie Ausf?hrungen zu allen denkbaren Instrumenten der Kommunikationspolitik: Werbung, Verkaufsf?rderung, ?ffentlichkeitsarbeit, neue Formen der Marktkommunikation wie Product Placement, Sponsoring, Event Marketing oder der Einsatz neuer Medien, insbes. Internet. Weitere Schwerpunkte sind Budgetierung, Mediaplanung, Zusammenarbeit mit Werbeagenturen sowie Fragen der Erforschung der Wirkung jeglicher Marketing-Kommunikation. Plus: Kapitel zur Psychologie und zu internationalen Fragen der Marktkommunikation erg?nzen die 4., aktualisierte Auflage.
Detailed Information
| Author: | Wolfgang Fuchs, Fritz Unger |
|---|---|
| Publication Year: | 2007 |
| ISBN: | 9783540692737 |
| Pages: | 724 |
| Language: | German |
| File Size: | 3.972 |
| Format: | |
| Price: | FREE |
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