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About Management Decision: Emerald Article: Perception of Entrepreneurial Opportunity: A General Framework
This article proposes a framework to reconcile objective and subjective views of entrepreneurial opportunities. It argues opportunities have both objective qualities in the external environment and subjective qualities perceived by entrepreneurs. The framework combines insights from entrepreneurship, economics, and psychology. It shows that while opportunity perceptions trigger entrepreneurial action, successful entrepreneurs' perceptions reflect real market gaps. And while opportunities are perceived idiosyncratically, entrepreneurial success depends on objective market conditions. The framework helps explain why some perceive opportunities others miss.
Detailed Information
| Author: | ['mahbube'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 20 |
| Language: | English |
| Format: | |
| Price: | FREE |
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