Table Of ContentMaking Ecopreneurs
Developing Sustainable Entrepreneurship
Edited by
Michael Schaper
Making Ecopreneurs
Corporate Social Responsibility Series
Series Editors:
Professor Güler Aras, Yildiz Technical University, Istanbul, Turkey
Professor David Crowther, DeMontfort University, Leicester, UK
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Creating Food Futures
Trade, Ethics and the Environment
Cathy Rozel Farnworth, Janice Jiggins and Emyr Vaughan Thomas
ISBN: 978-0-7546-4907-6
Spirituality and Corporate Social Responsibility
Interpenetrating Worlds
David Bubna-Litic
ISBN: 978-0-7546-4763-8
Global Perspectives on Corporate Governance and CSR
Güler Aras and David Crowther
ISBN: 978-0-566-08830-8
The Gower Handbook of Corporate Governance and Social Responsibility
Güler Aras and David Crowther
ISBN: 978-0-566-08817-9
Corruption in International Business
Sharon Eicher
ISBN: 978-0-7546-7137-4
Wealth, Welfare and the Global Free Market
I. Ozer Ertuna
ISBN: 978-0-566-08905-3
Making Ecopreneurs
Developing Sustainable
Entrepreneurship
Second Edition
Edited by
MichaEl SchapEr
Adjunct Professor, Curtin University Business School,
Western Australia
© Michael Schaper 2010
All rights reserved. No part of this publication may be reproduced, stored in a retrieval
system or transmitted in any form or by any means, electronic, mechanical, photocopying,
recording or otherwise without the prior permission of the publisher.
Michael Schaper has asserted his moral right under the Copyright, Designs and Patents Act,
1988, to be identified as the editor of this work.
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British Library Cataloguing in Publication Data
Making ecopreneurs : developing sustainable
entrepreneurship. -- 2nd ed. -- (Corporate social
responsibility series)
1. Entrepreneurship. 2. Sustainable development. 3. Social
responsibility of business--Case studies.
I. Series II. Schaper, Michael, professor.
658.4'083-dc22
ISBN: 978-0-566-08875-9 (hbk)
978-1-4094-0123-0 (ebk)
Library of Congress Cataloging-in-Publication Data
Making ecopreneurs : developing sustainable entrepreneurship / [edited] by Michael
Schaper.
p. cm. -- (Corporate social responsibility)
Rev. ed. of: Making ecopreneurs : developing sustainable entrepreneurship. 2005
Includes index.
ISBN 978-0-566-08875-9 (hbk.) -- ISBN 978-1-4094-0123-0 (ebook)
1. Sustainable development. 2. Entrepreneurship. 3. Environmental ethics. I. Schaper,
Michael, professor.
HC79.E5M34 2010
658.4'083--dc22
2010001401
Contents
List of Figures ix
List of Tables xi
List of Contributors xiii
Introduction 1
PARt One COnCePts
1 Understanding the Green entrepreneur 7
Michael Schaper
2 sustainability entrepreneurship: Charting a Field in
emergence 21
Bradley D. Parrish and Fiona Tilley
3 the Making of the ecopreneur 43
Robert Isaak
4 Beyond the Visionary Champion: testing a typology
of Green entrepreneurs 59
Liz Walley, David Taylor and Karen Greig
5 A Framework and typology of ecopreneurship:
Leading Bioneers and environmental Managers to
ecopreneurship 75
Stefan Schaltegger
6 Little Acorns in Action: Green Entrepreneurship and
new Zealand Micro-enterprises 95
Anne de Bruin and Kate Lewis
7 An Insider’s experiences with environmental
entrepreneurship 109
Lassi Linnanen
vi Making EcoprEnEurS
PARt twO COntexts AnD COnDItIOns
8 ecopreneurship in India: A Review of Key Drivers
and Policy environment 125
Astad Pastakia
9 sustainability in the start-up Process 149
Jürgen Freimann, Sandra Marxen and Hildegard Schick
10 How Venture Capital Can Help Build ecopreneurship 165
Anastasia R. O’Rourke
11 Offsetting the Disadvantages of Smallness:
Promoting Green entrepreneurs through Industry
Clusters 185
Elya Tagar and Chris Cocklin
12 ecopreneurship, Corporate Citizenship and sustainable
Decision-making 207
David A. Holloway
13 the Competitive strategies of ecopreneurs:
striving for Market Leadership by Promoting
sustainability 223
Holger Petersen
PARt tHRee CAses
14 entrepreneurship and sustainable tourism:
the Global Gypsies Approach 239
Jim Macbeth and Yamini Narayanan
15 Promoting sustainability, Building networks:
A Green entrepreneur in Mexico 253
Gabrielle Kruks-Wisner
16 sustainable Harvest International: expanding
ecopreneur expertise 267
Jill A. Kammermeyer and Margaret J. Naumes
contEntS vii
17 sustainability entrepreneurship: Organizational
Innovation at Nativeenergy 283
Bradley D. Parrish
18 the Mimosa Project 301
Kumba Jallow
Index 317
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List of Figures
Figure 2.1 Interpretation of sustainable development 23
Figure 2.2 Possibility-space for sustainability 34
Figure 4.1 Green entrepreneur typology 63
Figure 4.2 Influences on the green entrepreneur 65
Figure 4.3 Classification of pilot case studies 68
Figure 5.1 Positioning matrix and typology of ecopreneurship 81
Figure 5.3 Ecopreneurial positions 90
Figure 6.1 The green entrepreneurship framework 101
Figure 6.2 Empirical facets of the framework 103
Figure 7.1 Typology of environmental entrepreneurs 118
Figure 7.2 The virtuous cycle of ecopreneurship 119
Figure 8.1 Framework for assessing key drivers of ecopreneurship 127
Figure 10.1 Stages of venture-capital growth and exit 169
Figure 10.2 Number of North American cleantech venture-capital
deals, 1999–2006 176
Figure 11.1 Issues facing the Australian environment industry 189
Figure 12.1 ODE procedural methodology 215
Figure 13.1 Industries of survey respondents 228
Figure 13.2 Sizes of respondent firms 229
Figure 13.3 Age of respondent firms 229
Figure 13.4 Relative importance of different competitive advantages 230
Figure 13.5 Factor analysis of competitive advantage 231
Figure 13.6 Three dimensions to defining the business venture 233
Figure 15.1 Bioplaneta organizational flow 259
Figure 15.2 The Bioplaneta consulting process: services provided to
Bioplaneta producers 260
Figure 17.1 Means–ends paradigm for sustainable development 285
Figure 18.1 SWOT analysis 306
Figure 18.2 Company policies 309
Figure 18.3 The Mimosa Project founders on the spectrum of
ecopreneurial behaviour 313
