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About Maha Research Lab
Maha Research Labs (MRL) is organizing its sales force to achieve a revenue target of $2 billion by 2020. It plans to use a hybrid sales force structure with generalists handling pharmacies and specialists focusing on physicians. The document discusses factors for setting sales targets, steps to organize the sales force including setting objectives and strategies, specializing and sizing the sales organization, and setting performance reviews. It recommends MRL design sales territories and assign them to salespeople based on account potential and importance to establish responsibility and thorough market coverage.
Detailed Information
| Author: | ['Anshika'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 8 |
| Language: | English |
| Format: | |
| Price: | FREE |
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