Magazine Advertising in Life During World War II: Patriotism Through Service, Thrift, and Utility

262 Pages·2018·1.12 MB·English

by  Monica Brasted

Magazine Advertising in Life
during World War II

Magazine Advertising in Life
during World War II
Patriotism through Service,
Thrift, and Utility
Monica Brasted
LEXINGTONBOOKS
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ForEricandAnna.

Contents
Acknowledgments ix
I:Introduction 1
1 Advertising,CulturalValues,andWorldWarsI&II 3
II:1942 21
2 Service—1942 23
3 Thrift—1942 39
4 Utility—1942 61
III:1943 71
5 Service—1943 73
6 Thrift—1943 101
7 Utility—1943 121
IV:1944 131
8 Service—1944 133
9 Thrift—1944 157
10 Utility—1944 181
V:1945 193
11 Service—1945 195
12 Thrift—1945 213
13 Utility—1945 229
vii
viii Contents
Conclusion 235
Appendix 241
Bibliography 243
Index 247
AbouttheAuthor 251
Acknowledgments
I wish to thank my husband, Eric, for his encouragement. His love of auc-
tionsprovidedmewitharichcollectionofWorldWarII–eraLifemagazines
that inspired me to write this book. I would also like to thank my daughter,
Anna,forhersupportandassistanceinreviewingandeditingchapterdrafts.
Most of all, I want to thank both of them for their patience through this
projectandfortheirlove.
ix