Made in Italy. Storia del design italiano

342 Pages·2007·35.328 MB·Italian

by  Renato De Fusco

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© 200G7i,u sL.a ter&z aF igli
Primead izio2n0e0 7
L'Edirèoar d ei sposiz'idotinu er rgil ie ventuali
propriedtiad riir istutlili em maginrii prodotte,
làd oven onè s tarpoo ssibriilnet racic iar!
perc hiedelrade e bitaau rorizzazione.
RenaDteoF usco
MadienI taly
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EditoLariter m
Proprileettàt errairsiear vata
GiusL.a ter&z Fai glSip aR,o ma-Bari
Finidtios campanreelf ebbra2i0o0 7
SEDIT-Bar(il taly)
perc ontdoe llGai usL.a ter&z Fai glSip a
ISBN9 78-88-420-8255-2
Èv ietaltara i produziaonncehp,ea rziale,
conq ualsimaesziz eof fettuata,
comprelsaaf otocopainac,hae d u soi nterno
o didattico.
Perl al eggiet alilaanf ao tocoèpl ieac istoal o
peru sop ersonpauler cnhodaénn neggi l'autore.
Quindoig nif otococphieea v ilt'ia cquisto
diu nl ibrèoi lleceim tian accliasa o pravvivenza
diu nm odod it rasmetlteacr oen oscenza.
Chif otocoupnil ai brcoh,im ettaed isposizione
im ezzpie rf otocopicahrice o,m unqufea vorisce
questpar aticcoam mettuen f urto
eo peraaid anndie llcau ltura.
Introduzione
Cicòh cea rattlemari iSaztr zoiadaved ale gsnip,u bblniec1la89t5,ea r a il
fatcthloeva i cennadrare arstaoa s tednauu nit map itaenotroe«i rciod utti­
von»e sle ncshode i rpòia ùv anItnpi r.e cedlealn eztat,e irtaatluiraan a
sualrlg'ompeonttecovl aa ssiindf uideci arreszlii' ounnia: ternidceenrt­e alla
cad iu ndae findiezdlie osnilegl' ntaa,re as poeri rneq uagdlreiva ternier, i ­
freiti ai pprroogdeaotlttltieis ,ti iena,cdi Gcu e.sn terriaelq,mu eendstuteee,
linsetee ntaai vnatnroe ecr ciimaarnseoivs acnioll aunnct air atatrrtate irset i­
coc-ulrtaeulu ena ltprroo duttivo-Lcago rmapmnae rrdtciqei u aeplsreto.i­
blematicvie nafirosvsapre ei tstdoial lltmaai i ad edain odna ruend ae ifni­
ziodneedl e simgadn ip, r esaerpnletocr o msemi a nifecsitpoaeèvr a ,l a sua
fneomenoloovvgeiurano,ea s peruineintzbaaar sitaaut tat sauqv uiaat tro
componieplnor tgie:tl tpaoor d,u oznilea,v e dniteia cl o nsuomgon,ud nia­
pendednat etl ueatl ttdero en,ld caeo siddetta «itfeiooogr»li.a del quadr
Li'dseèiad imosdtir avntooault tee islpieticànci, ae m dpoi datNtoinc o.
pilùp' oaditbtiinco«omd iaocl u cchailaliao m ciirtatandà ti»em, o strare
chlena u opvorag ettaazvieuovnnam ee toudnoi acpop liilacet a ubtet oa
ognsic amlaau ,ns istcehmepa,u c ro enrfmanicdlao r autntietrdaeer li o
desicgonn,s ednist tiuvdasi eapraer atlaesmu qeeun attept arreost tio rica­
mendtiev erifiinqc uaarnleae z icoinaes dcieu sncsaae r attemraigz­zava
giormlepanr toed uzione.
Fiqnu iirl ei rfimesnitnota elltiibcdroelol '5 8c, hien teriep srsianvcai ­
paplaie ismip egnnealctluial tduerdlae siQguna.el sii gmeinh zaen no
spianr teod iigpler rees entpeat ritceosltaoir,nm ceenntsteurd lae tsoi gn
italOilatnarole?vl oal odniut nàa prpofdoinmecnotnos ednaut nia tmo­
biptiolù i mictoalntpe oe ,c ulpiraorpidrtiuià nen a a zionlena oc sotmrea ,
idle siddeiar frifoon taalrpterr oib lseitmaei o risctio rcihcei .
Prifmrota u tqtuiep lleor -ccuoimheao sserMvaaltdoo n-«andoon
c'uèns oilon diuasdite rsimgavn en, e s onpoa recmcohlditi,ov elr'suin o
dall'Laacl otnrcoe.mz oinoinsedt iii ncdau sdtersiiagin dosvorsàt ie­ssere
tuidtaua n cao ncepzliuornael 1Di.s' ltatiprcaaar q»tuea,l dceovseal ep-ur
Introondeu zi
VI
garaeu tomeom bailcic hdiaun fiefc eiloe,t troedm oombeiispl triio,cd io t­
tdie lglraa nedd eel pliac cola ailntdruilsm'teirsnditteaeia,d s ids eas ign
verraec babdeeI rneo.ll tesr teod,re idlee scihgienn tasnotnsoot aptueb ­
bliocs aetgeu iovlne oc cphrieoc deRita tnokp eec,ru iicl o mpdietlsolt oo ­
rièc« os empliqcueemdleimln oots et croamree lseo nacono dsaect ieo»è,
lpau rnaa rradzeifitoa tnnieu, lc loan cedaellnlodaro o interpretazione; op­
purspeie rddoineoct ornog efttutuurriiebn iflaoitr,im ecchoel,o egs iic­he
milfiia,ni op osteaa tniczlhzpeea i srùe mpqluiecsit ioni.
Allontasniaanp dodosamilit dievliplsramiv omi asa i,a dal cerebralismo
delsleac oenp dean,s adniid not eressareg lmaiad gdgeaitiot rilm aevnotrei
-desipgrnoedru,ct otnosruim,-a ,t iohmropi osqtuaetlsoit bosr uog« lsit i­
lie»n tirq ou aèlp io sscilbaislseli apf riocdaurzedi edolen seii gtna liano
dell'suelctoNilamotoa.u l rmelnanto ez idoisn teni olènei ntneeslsalu aa
accezpiiboùan neaS leec.oH naduos leosr t,èi « licelo ncfeotdntaom entale
ec entraslteo drdeliel'atla elsr;ae ndziea s cssioa retbubtept i'ùa lsu tnoa­
ridae galritn iesslte ind siuo n r appsourmita oe sotpreir caonnttie mpora­
neameens tueecs csivaemu encn attea logloo rodope eslrilece ou p rree ­
sunmtaen ,ou nn sat odreigialn id icroimzuezdn iei l leg feonremrea lmente
valcihdceer eaunnlo e gafmriepa r odaortttiids iut ni'ceipd oiuc nana,a ­
zioond eiu nt erreic thosero ilotc apine trom etdtipo anrold aerlelc 'oa­rte
med eslo stdriua n'teov oloud zeiloln'ee sdpiur nem sosviiomneen to»2.
Pipùor blemèaa tsisceogi cnloa nrcede ist ttaioll lea drefeiaa tlattliàl, a
stopriiuat cthoaesl tloa i nltoerrop rceitaoalèzsl itaoo nrei,oH garuasfeira .
oscciolnltai nufarmae nqatuleet setreDn aa tluianvts edoi.i, r ecbhbeeeg li
concepsitscicolame ae lp op artaelnsletano trei a«-lr'eiapnlidteùilà ce:e­
mentarrei llcepahver eas ednizu an o csotnislniees lctloeai nciddiue nn za
grannu medrito r aatrttii stidceatmeernmntieenl oalpneet driiue n cau l­
tulriam intetalet maep n oe lslpoa z.Di aol»l3'aafilfotrraaosn,po me etntoi
realeip sitcùio cnic et«ticulaa rlaist:tt ierlneio snètu incsooc hecmhae
semplicserimi epnmetatpe ei ,u tutnop satroa dcihgnemo aèni nteramen­
tec onteinnnu etsose usne mpio Lcoos ndice rvpeeet nos.ca ormee caso
idecahlneeo ,pn u eòs aunreisrsceua nsp oa rticcoolmateri ecp,ho e o non
pueòs aunreisrsieun ndai viIdnqu uaelssiettnoàs .co o niclde ist ttpiorl ee­
senttuatu tnasa e rdiite r actotmiua nl'ii t piod eadliMe a'xW eber.. ] [
..
Propirnqi uoa nttaoilc leo ,n cdeist ttaiodl ee maplifleua n zpiroinnec ipa­
len ellad es'ltalorSrtreievac.e o mneo rmpaeg ri udilcama irseui rna cui
l'opde'traesar i ngroalpap reissleu tnoet map oou ,np articolare aspetto
deslu toe mpeio n,c uèil egaadta al torpeed reel sltoe tsesmoop d oe llo
steisnsdoi riNzoztoic»ah4mie.ogl i udpiezcriu loios tniolsneti r o«vian ­
teramente»i nac locenustnee mnrpueitaool e compdoiar stseergenbabre­
lon otna ntos taolrliaaq -uraenaatllsoltt aào ,r ial-asst tourdiiodogi,r afia,
annovedruanrqflurogea l « ia rtsitfoirciio grafici».
Introndeu zio
VII
Qusetl'tuièmsap resèls at;1ii 1oapn rei nciidpedaael lselt oiÈ li en.d ub­
bicoh leos taiplpeta ireanlel a stomraèi a al-trreecateltrtcatàhnoe,et s os o
rappreusnesont trau mdeenlstltoao rioCgornla 'feeissaps.ri« oatnrief icio
stroiogrianftiecinond»do i sccahrepema ir,a mcertiritine,tr eeitr apttriiv­i,
pii-deeas liim vialalid e;i nroefn a trtiis conmtartaebriilail pmreon­te nel
cessstoo rbiecniosd,ìee c eo nccehtceto is tituieslceomcenonost tgirl uit ­
tidveil sltao riao-s sttiouorgdriLao«'f a irat.is ftiocrriaiofo igncoonn»e ga
lu'niceii rtrài pedteiloblpieel mriaetp ,àe c ro mrpendèen relcee ssario ri­
conoslceev raiern i cahnlete ig aln'oua nlal '«aÈnl etlrnlaaa.t duerlal 'esse­
rec hnee ssun peovsmesanarit i op emtaeè rn seil,l a dnenalot suptrerano ­
siecrhone o pio ssiianmtoe ngdleeivr eesn otlit paenmrte oz dzioi dentità
chiem magineisaimstotrle aor reo D»o5n.di ecl o ntirniupor odpeogrlsii
scheedm eil claet egloeqr uiaaell,itn roosn o ncoh« ec ostrduazn iooin i»
immgaineaf tnoed astuce i ò acchceo mcuhnreae ,ni dnev arcihaaens tsii,­
milfae nomterlnaoi rd oife freTnatlpier. o cediècm iecònh tpeor e scirli ve
metosdtor ruatltciuosntiau cgoalnta o t meioadr eil«alr ai duczuilotnuer a­
lec»h et,r adionut ntraai cesrtcoars itcuasd,oi llaoe oppaerraed igmati­
choew,e rimo o deeln loiln en umerroespel iche.
Li'ddeai« Costeru utiirleim»ze ztaordoel og�i<caarsmtteionfrtiieco ig ra­
ficèii m»p odsatlfale an omenporloopgriiaaa r ctdoien ltleem poIrna nee.
passiantfoa ttsit,id luveura nas oe cmoelnit,or gegd iu rtaa lvaoplptean a
quallcuhseAt u rnoc .o dicfeo-rssttiei lseo not asnoctsoitd iiitclduieei- ­tsit
boli«:i sgmClioi»s .i caclahlméeb, i gpuriotpdàre ciloe n cdeist ttiosl èie ,
recentaegmgeinutnet dae lpqlruaee claldare ilteletenà d ednezlpelo,ee ti­
chdee,rl a picdoon sudmaegrius seidt eil mloed Bee.n inpteerspòoe,,r si­
nol v'eensttoo rico-aervteirsesit inivdcoio v ippdiisuùùea glneia,nst eon ­
soe spriveeosr simaisrtroi pveact oultitonro, a pporto alcloa­ generalità;
mei np asssaotloti aclno tnof rcoonlnto o stildee neupnolzcaia alpvera e ­
sendziqa u eilnldoi vicdouusaìnal nea,l ogo rcaeprpcooargttgfooir av a
ogntie ndeel noezp ae res ocnihonee s cslaa ssificabili.
Ins intqeusacilh,ese i laaf o rdma'ar dtaee saminneanlro es,tc raoso
ln'diuisadtier sieqg una,cl hese i laad urdaetlasl uveea rfiasest ii hlei­stic
iLli be,lr 'rtADtyé cioFl,u turiiRlsa mzoi,o neal laeil stcmraoet e«gcoroi­e
stru-idtoeb»b isaemmop re coqnuseitsdetenerd aecrnoezr ere,em not­i
vimecnotmise t iom leig,l io codicid-esbteodi libli ere v,de u arnac­orché
tae,s opratrtiuptecttooomd,,ee pia ramdeirt eirrfii me«nattriofs,it coi­
riogrraifsipcaeiqit»u t aol i ralpoepp oerrreteaaM lraoie l. t qruee fsutna­
ziorneeefr enznioansl eem,pn reec espseairrn idai vievd aulaurtea re le
opeprieiù m portlaosn ttiailr,et -i«sftiocrriaiofo igsceora»vn ec choem e
unsao rdtica o ntestuasltaiai z nzdaizccihacoeron esèe aa :w enudtuor an­
tea,de semipplie or,i loidbooe f ruuttryi rsatzai,o neac.lcc,ih ssett ar,u ttu­
raniloli birnot,i toilc aanpdiIottlnou elt aitl.o d fidie nfei mneigrlleiti' ao -
Introondeu zi
VIII
linsa tyeil ne tpeamrlpieso u oep eprieiù m portannteill,lo arsc oto ol­te
ricviatalàd e,i rlee giaclmo ienf aetl tieid deeel prtoepmrpioo.
Unl'tatreais nif oqrumeals itboqr uoe:pl elcrau t iu tidtlio s csourdlse o­
si-gsne gnatianmI etnadtloeivm aea ncaon,ao l menom,a nscopanitoùi
solrieidrfii m(ernitsigo rrasinemd,pi r iensdeu svtarscitoaaml mii,t ­tenza)
postsrao vare iilnu nfs autot oeirsneic tlpoeuir sùii dtvuiodtv eog allit ri:
mir ifearfli esncoom deenglou sitnot,(e eqs uoii sl e npsioaù t tudaiel se­
soc)o mleca o mpondeinctieb ile, razidoenplai laece,es rtceeo ­municabile
ticAo e.s bsios ocgonnad iziiq ounaatmrtoerm oe ndteilp lrao gettazione,
della prodvueznideoid netecla,o ndseunlmolona,cg hlséit eassspiae rt­ti
tistteiccnsiio,cc iie,ac loin,os meimcaine,st iimcdiiicl uièip ielnlaae tte­
ratsuurdlae siSgpino .t rasncnroii vnettrerera its utlatlteaic nollsaot goi­a,
ridae' lilndulssatc riiedane,zlc alo am unicilav zeicocbnhiein,oo vmailoo ­
red 'u-svoaldoisr cea mlbe'icoo,l eoccg.mi,aa- inu nsat agdieolncleual ­
tudroav teu tlt'aeo tneormèi saoe mbproas s-ifbiinliceflh a ét tgourset o
none ntrneerià telsast ui«a a crobni trraersiteestreàem»mp ofr ueo ri
dall'esdpedeler siiAegnnncz.cha oe qn u alccohnet radPdeirzsiaioncn­oe ,
ticiqpuaevtsaet «sani o:en s icshtueen p robldeigm uas t«oip»lr6 o;b lema
deglu sstiiod entciofqniu ceasl tleods eslocl oam ucniev mioldteàr na>/;
«unsat odrei'laal rsptiue sò e mprries oluvnec roem piendn id isoct io­ria
viblae:sm teat tleveri ec eunmdaena els lpoe cdcehviia ol polrais tici»8.
Quaèli nd efinliast tirvuadt iqt uuerlsait bor o?
Grazailfela ac osletlàed tetlislvtaao riohgosr caefdliiota ro,g anizzare
glair gomseundvtdiiid enidnco alpiio tgonlusino,ot to dfiso trimlae -«arti­
ficsitiooo rgraTfaliesc tor»u.t stetu arlavt,or latsalc acu rroan ologia per
evidelniezn ivaarref ioarnmmtaiisl eim,b truaatv tlipaai iùn clduist iev­a
miep roblete amdliace, o mpresnidgaela rise p meotntiiss tiiac qiu elli plu­
ralidsetli cdie sign.
Allrae dazdiio nqeu esthoan csnoaolg lgaibaovo arratitiootA olleos ­
sandderM aa rtIimnmiFa,o riEnmom,a LaebR rousLnaoa s iatlol,e qua­
lvia miiploi ù rviinvgor aziamento.
Note
1T .M aldonAartdeeoi ,nd us,ti rAniva angaurdiear azionaEliintàa,Tu odrii,1n 9o7p 4.1, 4 4.
2 A.H ausLeetr e,o rdieel' larEtei,n aTuodrii,1n 9o6p 9.1, 7 3.
3 lvpi.,1 74.
4 lvpi.,1 78.
5 G.K ublLeafr or,m ad etl epmoE, inaTuodrii,1n 79o6p ,.8 3.
6 E.P ersPircoefoz,ida e l'larchlt,ce totnufreadree1nl9z3ai5 Sn,c r ictrtiite ip coil emiRcois,eaB al­
loM,i la1n49o7p ,.2 06.
7 IdP.r,im iit,ii n<v <Casafbeebblrla1ai39»o5, .
8I dS.u,ll 'iatratmleaz i,c nSc rictrtiite i pcoil emcitcii. ,3 1p1..