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Download Machiavelli, Marketing and Management by Phil Harris, Andrew Lock, Patricia Rees in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Machiavelli, Marketing and Management
A fascinating, cutting-edge book that provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and highlights their particular relevance to the manager today. The authors address a number of common themes relating to the influences and arguments of perhaps the first political scientist and advocate of sound management and marketing principles. Topics covered include: modern management; governance and ethics; postmodernism; marketing, political communication and spin doctoring; and rhetoric and dichotomy of Machiavelli.
Detailed Information
| Author: | Phil Harris, Andrew Lock, Patricia Rees |
|---|---|
| Publication Year: | 2000 |
| ISBN: | 415216702 |
| Pages: | 257 |
| Language: | English |
| File Size: | 2.057 |
| Format: | |
| Price: | FREE |
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