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About M5 IELTS Reading Lesson
The medium is the message? The passage discusses the debate around whether the medium through which information is conveyed impacts the message itself. It summarizes Marshall McLuhan's influential argument that new technologies profoundly impact society in themselves rather than just through the content they carry. While some researchers have claimed that certain media like television can negatively influence behaviors, others argue these effects are small or explained by other factors. The debate also emerged in education, with some arguing the medium does not impact learning outcomes, while others believe different media are better suited to different types of content and learning objectives. Recent evidence suggests media can significantly impact areas like politics by influencing how candidates are perceived.
Detailed Information
| Author: | ['Korn'] |
|---|---|
| Publication Year: | 2023 |
| Pages: | 7 |
| Language: | English |
| Format: | |
| Price: | FREE |
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