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About M24, Gr1+2+3+4, S04, Intro To Media Studies, Hdii - Zanzoun
This document provides an introduction to media studies at Sultan Moulay Slimane University. It discusses key concepts in mass communication including models of communication like Shannon and Weaver's transmission model and Lasswell's model. It defines mass communication as involving professional communicators designing messages to disseminate widely through mass media channels like television, newspapers, and the internet in order to influence large, diverse audiences. The document also outlines characteristics of mass media such as being ubiquitous, massive in reach, and acting as intermediaries between communicators and audiences.
Detailed Information
| Author: | ['Kai Kokoro'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 18 |
| Language: | English |
| Format: | |
| Price: | FREE |
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