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Download Luxury and Social Media FINAL by ['Vasilisa Solo'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Luxury and Social Media FINAL
The document discusses marketing communication approaches used by luxury brands on social media, specifically Facebook. It begins with an introduction stating that social media has become an integral part of communication and business. The problem is that while opportunities exist on social media for companies, it is unclear how companies should utilize these opportunities. The purpose is to analyze how luxury brands use social media for marketing communications and branding. A literature review covers luxury industry, social media, integrated marketing communications and branding. The study uses content analysis of Facebook pages and case studies of 6 luxury brands to identify what marketing communication methods are used and how this impacts brand building.
Detailed Information
| Author: | ['Vasilisa Solo'] |
|---|---|
| Publication Year: | 2012 |
| Pages: | 66 |
| Language: | English |
| Format: | |
| Price: | FREE |
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